Ecuador produces some of the best roses in the world. That is not marketing. It is a well-documented fact backed by the country's unique geography, altitude, and decades of floriculture expertise. No other origin consistently delivers the stem quality, head size, and vase life that Ecuadorian farms do. This October, that place becomes even more special. Expo Flor Ecuador 2026 returns to Quito, and with it comes one of the most exciting opportunities in the floral calendar: a chance not just to attend the show, but to truly live the flower.
Ecuador's Flower Show – Bigger Than Ever
Expo Flor Ecuador is not just a trade fair. It is the heartbeat of global floriculture. Organized by Expoflores, the national association of flower producers and exporters of Ecuador, the event is set for October 6, 7, and 8, 2026, at the Centro de Convenciones Metropolitano de Quito, in the heart of the city.
The numbers speak for themselves: over 2,500 attendees from 73 countries, 130 exhibitors, 30 sponsors, and more than 15,000 square meters of exhibition space. Breeders, flower farms, freight forwarders, airlines, and industry innovators all gathered under one roof – a global showcase of what Ecuadorian floriculture has built over decades of passion and precision.
For wholesalers and florists looking to strengthen supplier relationships, discover new varieties, and stay ahead of industry trends, there is simply no better place to be.
But This Year, the Show Is Just the Beginning
Yes, Expo Flor is reason enough to book your flights. But what if your Ecuador experience could go far beyond the exhibition halls? This year, a very special trip has been designed exclusively for international florists and wholesalers – a curated, immersive journey into the heart of Ecuadorian floriculture. This is not a standard trade tour. This is the full experience: the soil, the stem, the story behind every single flower.
Photo: @mysticflowers
The International Flowers Trip to Ecuador
The trip puts you inside working farms – not on a viewing platform, but walking the greenhouses with the growers, getting direct answers on why Ecuadorian stems are longer, heads are larger, and vase life consistently outperforms other origins. That is exactly what this trip offers.
Participants will enjoy exclusive guided visits to the finest flower farms in Ecuador – operations that supply some of the world's most prestigious florists and markets. These are not showroom tours. You walk the greenhouses. You witness the cold chain in action. You understand the science and the heart behind every variety, and you meet the people behind each stem and the people to do business with.
The itinerary also includes visits to breeders, the innovators responsible for developing the rose varieties that define trends in your market. You will have direct access to the people who create the flowers before they are even a commercial reality, giving you a competitive edge that no catalogue can offer. And for those who want to understand the full supply chain, there are also visits to cargo agencies, the logistics backbone that gets those roses from a farm at 2,800 meters above sea level to your cooler, fresh and perfect, within 24 to 48 hours of harvest.
Why This Matters to You as a Florist or Wholesaler
Every florist has held a perfect Ecuadorian rose and felt something. But have you ever asked yourself how it gets there?
As Brady from A&J Floral put it after a previous farm visit:
"The education I gained from breeders and growers was invaluable. As a florist, I was astounded by the technology, time, and investment involved in producing the roses that ultimately grace my shop."
When you understand the journey – the altitude, the irrigation, the pruning cycles, the post-harvest precision – you don't just sell flowers. You tell a story. And that story is worth more to your customers than any price promotion. This trip gives you that story. Lived, not learned from a brochure.
Ecuador – More Than Flowers
Quito, a UNESCO World Heritage city located at 2,850 meters above sea level, is one of South America's most lively capitals. Between farm visits and fair sessions, participants will have the chance to experience a culture as rich and layered as the country's biodiversity. From colonial architecture and indigenous markets to volcanic landscapes and Andean cuisine, Ecuador is a destination that stays with you.
Video: @alfred.drone
And for those with a few extra days, Quito is also the main international gateway to the Galápagos Islands – a once-in-a-lifetime extension that turns a business trip into an unforgettable adventure.
Who Should Join This Trip?
This experience has been designed specifically for:
- International retail florists who want to deepen their knowledge of sourcing and build direct relationships with growers
- Wholesalers and importers looking to strengthen supplier connections and discover new varieties before they hit the mainstream market
- Floral educators and influencers who want firsthand content from the origin of the world's best roses
If you work with flowers at any professional level, this trip will change the way you see, sell, and talk about your product.
Header by: Mystic Flowers.
