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Website Trends in 2022 - Setting Your Floral Industry Website Apart

As technology changes, so do website trends. Embracing these trends is one way to ensure your floral industry website continues to flourish.

By: SAHID NAHIM | 11-04-2022 | 3 min read
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As technology changes, so do website trends. While aspects like easy navigation and accessibility remain important, some trends transform these elements and make them better. With more than 1 billion websites available on the internet and 252,000 new websites created every day, you need to compete for traffic. 

An outdated website won’t attract visitors and may even turn away potential customers. Instead of losing conversions, check out the top website trends for 2022 below. 

Immersive Homepages 

One of the biggest website trends for 2022 includes immersive websites. In particular, homepages are becoming more immersive and giving users a more cinema-like experience. This can be achieved through using slow-motion effects, immersive videos, 3D interactive content, parallax web design, and more. Users are also being made to engage with websites more, including via clicking, dragging, and swiping. 

However, it’s important not to overdo the motion-related designs on your homepage to avoid visual clutter. 

 

Floral Website Industry Trends 2022 - Sahid Nahim on Thursd

 

Bold Typography

Bold typography is an ever-growing website trend that is used to grab users’ attention. In some instances, it’s used to replace images and is referred to as a typographic hero image. When the users visit the website, big, bold letters are the first thing they see. While this is attention-grabbing, it should be used sparingly to draw attention to the most important pieces of information. This can be especially bold if combined with bright font colors or a more neutral background.

 

2022 website trends for the floral industry - Sahid Nahim on Thursd

 

Smart Content Load 

Another major website trend we’ll be seeing more of in 2022 is smart content load. Loading speed is one of the most important aspects of web design, and media-heavy websites usually take longer to load. This has a negative effect on both SEO and bounce rate. In fact, 40% of people leave a website if it takes longer than 3 seconds to load.

Smart load content takes a page from social media platforms by only loading what the user is going to see at the moment. This can be in the form of lazy loading, infinite scroll, and multiple pages. In addition to loading content faster, it also saves resources.

Voice User Interface

Yet another website trend we’d like to highlight is voice user interface (VUI). Now, more than ever, we’re striving toward inclusivity. VUI is a big part of that. Additionally, the rise of virtual assistants like Google Assistant, Siri, and Alexa have made voice searches increasingly popular. In 2020, 50% of all internet searches were voice-based, and 20% of mobile searches were voice-based. Embracing this trend can lead to exciting new possibilities, especially as voice-based searches continue to increase.

 

Website trends 2022 - New Bloom Solutions on Thursd

 

Embrace 2022’s Website Trends With New Bloom Solutions

It’s important for floral industry websites to constantly evolve and keep up with new trends. Implementing some of these trends will keep your website up to date and may even help you hold your own against competitors. For more information on floral industry websites and web design, reach out to the floral industry consultants at New Bloom Solutions here.

Sahid Nahim

With over two decades of cross-segment experience, I've witnessed the flower industry's metamorphosis first hand. From the introduction of digital commerce, social media, and venture innovation—I have a clear understanding of the limitations, and the opportunities available to the stakeholders of our markets. ​The segments of our supply chains are strictly fragmented, in ways that can at times inhibit our own growth potential. For many outsiders coming in, 'disrupting' our long-standing processes seems almost too easy. However, New Bloom was founded on a firm belief that it is those that best understand each corner of this industry who will be most apt to transforming inefficiencies into innovation—and delivering long-term, sustainable growth.

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