Tucked away in the heart of Amsterdam’s canals, in the prestigious Spiegelkwartier, A.P. Bloem is a full-service florist that spills out of its shop with creativity, offering a visual language tailored to every client’s style, environment, and occasion. The team behind it is an international collective of creative thinkers. Each member brings influences shaped by their own life journey, with backgrounds in world-class floristry, design, photography, and the arts.
The story, however, traces back to Amsterdam Noord. It was here that Alexander grew up, constantly inspired by his surroundings. As a child, he spent hours in the forest behind his family home, building huts, creating gardens, and stringing floral necklaces for his Oma in a secret hideaway among the trees. With this spirit at its core, A.P. Bloem seeks to redefine the ritual of giving and displaying flowers, turning each creation into a celebration of nature’s wonder. That was the perfect reason for Ball Cut Flowers to work together with Alexander for their Strange Wonders Collection.
Ageratum JJ Is the New Petit Powerhouse
Ball Cut Flowers is always a frontrunner in specialties like Ageratum JJ and Echinacea, the new collection, Strange Wonders. Some flowers are meant to blend quietly into a bouquet, while others demand a moment of their own. Ageratum JJ belongs to the second kind. With its soft pompon-like clusters and shades ranging from gentle lilac to deep, regal purple, it draws the eye instantly and keeps it there.
What makes this flower so fascinating is not just its color, but its texture. The fluffy blooms add a sculptural softness, transforming any arrangement into something layered, intriguing, and unexpectedly modern. It’s this tactile quality that makes the Ageratum JJ both versatile and unforgettable, equally at home in a romantic bouquet, or even a large-scale installation, or a bold and beautiful centerpiece like this!
Check Out What Alexander Creates With Ageratum JJ
Behind this bloom is a breeder known for turning sparks of inspiration into living art. Ball's Strange Wonders line was created to celebrate the extraordinary, and Ageratum JJ does exactly that. It gives Alexander the freedom to push boundaries, offering a flower that is rare, reliable, and resilient. One that doesn’t just fill space, but defines it. In combination with these playful Alliums and the blue Hydrangea, Alexander creates magic because floral design is all about touching our souls.
For floral designers who dare, like Alexander from A.P. Bloem, Ageratum JJ is an invitation to create with confidence, to surprise, and to leave a feeling, because that is more important than anything else.
