Breathing Better, Growing Smarter with Air So Pure

Q: Who is Air So Pure?

<p>Air So Pure is a unique growers&rsquo; collective that has turned ordinary houseplants into something extraordinary. It&rsquo;s essentially a quality brand of air-purifying indoor plants cultivated by a network of passionate people. Founded in 2007, the concept emerged when a handful of Dutch Spathiphyllum growers discovered that their plants could do more than look pretty - they could purify the air. </p>

A quiet green revolution is taking place in classrooms and workplaces – and it is rooted, quite literally, in plants. Air So Pure is redefining how we work and learn by bringing proven air-purifying plants into the spaces where we think, create, and grow. The result is not just a more attractive environment, but one that supports wellbeing, focus, and performance.

The Power of Green in Work and Learning Environments

Humans are wired to respond positively to nature. When greenery is introduced into offices and classrooms, the effects are immediate and measurable. Studies consistently show that green environments stimulate the senses, encourage creativity, and improve productivity. Concentration levels rise, stress levels drop, and people feel better.

Calathea by air so pure — *Beautifull Calathea by Air So Pure*

Plants do not just decorate a space; they actively contribute to how well people think and feel within it. In learning environments, these benefits are even more noticeable. Children in green classrooms demonstrate improved focus and cognitive performance. Their brains function more efficiently when the air they breathe is cleaner and more balanced.

Cleaner Air, Sharper Minds

Air So Pure’s air-purifying plants go beyond aesthetics. These plants remove unpleasant odors, convert CO₂ into oxygen, and increase indoor humidity. The result is healthier air quality – essential in classrooms, where ventilation is often limited.

Plants from Air So Pure for better learning conditions — *Plants from Air So Pure contribute for better learning conditions*

Better air quality supports better brain function. Students and professionals alike experience improved alertness, sustained concentration, and greater comfort throughout the day. This makes air-purifying plants a practical and natural solution for environments where performance matters.

The Indoor Climate Advantage of Living Green

Across many studies on work and learning, indoor air quality is consistently linked to comfort and performance. When ventilation is limited, plants contribute by supporting a healthier microclimate: they can help buffer humidity swings, convert carbon dioxide during daylight, and interact with growing media that may trap some pollutants. Used as part of an overall facility plan, this is a practical, natural way to improve indoor air quality without changing how a room is used.

Kentia Palms on table by Air So Pure — *Kentia Palms by Air So Pure*

What people notice first is usually the lived experience. With better air quality and a calmer atmosphere, students and teams often report steadier focus and fewer energy dips. Greener rooms can also help reduce stress, support well-being, and make long days feel more manageable. Air So Pure's approach is to deliver these benefits through consistent plant selection and care guidance, so results stay efficient even in busy classrooms and offices.

Green in the Classroom: A Jungle Transformation

Air So Pure has a long-standing partnership with the GreenBee Foundation. Together, they work year-round to green classrooms, integrating a fun and engaging educational program that teaches children about plants in an interactive way. Representatives from the GreenBee Foundation are always present at these greening events to support and inform students and teachers.

Plants in classroom by Air So Pure — *Plants in classroom the Spaceshuttles by Air So Pure*

Ronald van Schie of Air So Pure emphasized the importance of exposing children to the positive effects of plants at a young age. When students experience firsthand how greenery improves their space and mindset, it shapes their relationship with nature for life.

Spathiphyllum in living room by Air so Pure — *Spathiphyllum by Air So Pure*

A World of Wellbeing

Since 2007, Air So Pure has been recognized as a leading brand in high-quality, scientifically proven air-purifying plants. With 14 dedicated members, 17 product groups, and more than 170 individual plant varieties, the brand continues to set the standard for indoor greenery.

Air So Pure plants with father and daughter — *Teach the younger generation the importance of plants!*

Guided by its promise, A World of Wellbeing, Air So Pure focuses on both physical and mental benefits. Their plants improve indoor climates while supporting emotional balance and comfort. The message is simple and powerful: people feel better when they are surrounded by living green.

Growing a Healthier Future

Whether in a classroom or an office, Air So Pure is showing that working and learning improvements start with better air – and a closer connection to nature.

FAQ

Who is Air So Pure?

Air So Pure is a unique growers’ collective that has turned ordinary houseplants into something extraordinary. It’s essentially a quality brand of air-purifying indoor plants cultivated by a network of passionate people. Founded in 2007, the concept emerged when a handful of Dutch Spathiphyllum growers discovered that their plants could do more than look pretty - they could purify the air.

What makes Air So Pure different from regular houseplants?

Air So Pure is positioned as a quality label: growers select special plants for reliable performance, then standardize cultivation and checks so plants contribute to indoor air quality. That means foliage that can help reduce common indoor pollutants, support comfortable humidity, and keep carbon dioxide from feeling heavy in occupied rooms. This aligns with a wide range of researches on indoor plants, and is delivered through consistent production so you can improve indoor air quality with confidence.

How do air-purifying plants support cleaner indoor air?

Air purifying plants support cleaner air quality through natural processes. Leaves and the root zone can help capture certain pollutants, while photosynthesis converts carbon dioxide into oxygen. Many species release moisture, gently improving indoor air quality by balancing humidity. In busy rooms, this can translate into a fresher air sensation, fewer odor issues, and steadier comfort for lungs, so people find it easier to breathe and keep more energy in an efficient way for work and learning.

Do plants replace ventilation, or should you also think about breathing habits?

Plants are a natural way to support fresh air, but they do not replace ventilation. They pair well with simple breathing techniques such as diaphragmatic breathing, also known as belly breathing or abdominal breathing, which can be practiced while sitting on a chair with knees bent. Inhale through the nose for a deep breath, let stomach muscles relax, then exhale slowly through pursed lips. These breathing exercises can reduce stress, steady breathing rate and heart rate, and ease anxiety, and blood pressure.

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