Are you coming to IPM Essen this year and wondering what to see and do? No problem, although there are 1,370 booths, some have already given a quick preview of what to expect. Check what will be there when we lift up a little piece of the curtain...
Decorum – Pure Perfection Passion Show (Booth 8A40 + 8A31 + 5C10 + 5J30)
Decorum will once again be widely present at IPM Essen and will also take part in the FDF Florist Show this year. One of the highlights of IPM Essen 2026 is the Pure Perfection Passion Show. During this inspiring show, renowned floral designers Stefan Van Berlo, Joseph Massie, and Yulia Medvedyeva share their creative process, craftsmanship, and vision.
Come to the show on Tuesday at 11 AM and Wednesday at 1 PM. Expect passion, innovation, and fresh ideas from the very top of the international floral world.
Air So Pure – Air-Purifying Plants as a Shopping Experience (Booth 5J26 + 3C82)
During IPM Essen 2026, Air So Pure will be present in two locations. In the Discovery Center (Hall 5, Stand 5J26), Air So Pure, together with trend watcher Romeo Sommers, will showcase the concept. Visitors will discover the power of air-purifying plants and gain insight into the latest trends in greenery, interior design, and well-being.
Air So Pure will also be present at the Horti-Innovations booth (Hall 3, Stand 3C82). Here, the air-purifying plants will be presented within Horti-Innovations' transport and presentation solutions. Together, they demonstrate how functionality and appearance complement each other and contribute to a complete shopping experience.
Visit Air So Pure at these two booths and discover how Air So Pure can enhance your product range and shop floor!
Morel – What About These Introductions? (Booth 2A37)
At Morel, there is a lot to be seen, also this year. They are introducing Metis® Coral with Edge, a standout in mini Cyclamen breeding. Bred for early-season and autumn flowering, Metis® Coral with Edge combines visual impact with practical performance:
- Unique coral-white bicolor for added shelf appeal
- Excellent outdoor tolerance – OUTstanding Cyclamen® certified
- Compact, reliable growth and strong disease resistance
- Long-lasting blooms with extended shelf life
- Easy to grow
And what about their selection of botanical hellebores, designed for professionals looking for robust, long-lasting plants with strong garden value? These species are appreciated for their evergreen foliage, natural elegance, and excellent performance in shaded or semi-shaded landscapes.
Morel's range includes:
- Helleborus argutifolius, valued for its architectural habit and large, leathery foliage
- Helleborus foetidus, a reliable, easy-to-grow species with finely cut leaves and winter interest
- Helleborus lividus, distinctive for its marbled foliage and compact growth
- Helleborus sternii combines the strengths of its parent species, with strong vigor and ornamental appeal
Well-suited for gardens, woodland plantings, and landscape projects, these botanical hellebores offer durability, character, and season-long interest.
Marginpar – Shows at the IPM Flower Stage (Booth 5B10)
Marginpar will be present with the show 'The Flower Riot,' where Hanneke Frankema, Elisabeth Schoenemann, and Sara-Lisa Ludvigsson will create a beautiful display with our flowers. Check the IPM Flower Stage in Hall 5 on Tuesday at 3:15 PM and Wednesday at 11:45 AM.
Near the stage, you'll find the Marginpar stand (5B10). Meet the staff who will be ready to tell you all about the flowers and story of this renowned grower, and you can pick up their inspirational magazine. Marginpar will also be showcasing new products at the stand, including a new double-flowered Clematis.
Be sure to also check out the BLOOMs stand (5J30), where Marginpar's flowers are featured in various trend-driven designs.
Anthura – Presenting the New Vintura Line (booth 1C33)
At IPM Essen, Anthura presents its newest varieties and most unique products to an international audience. This year, the focus is on the introduction of the Vintura line: an innovative and progressive series, the result of years of breeding, which will be presented in a grand manner during the trade fair. Visitors can expect high-quality products and a well-thought-out presentation that perfectly complements Anthura's image.
Anthura will also be participating in the Gardener's Forum, where General Manager of Anthura, Fred Kruisselbrink, will give an inspiring presentation on the energy transition within Anthura. This is a key topic for the future of our sector. We look forward to welcoming you to our stand (1C33), where we will be happy to explain our vision, innovations, and new products in person.
Koppe Begonia – New Crops for a Great Future (Booth 1E30)
Koppe Begonia is one of your usual suspects and every year a must-visit during the international trade fair IPM Essen from 27–30 January in Essen. You are warmly invited to visit Koppe in Hall 1, Booth E30, where they will update you on the latest developments in Begonia, presenting several Begonia series with a wide range of applications, including varieties for small pots, outdoor use, terraces, and indoor plants.
In addition, Koppe Begonia proudly introduces its Streptocarpus for the very first time. This crop offers great future potential due to its distinctive flowers and unique plant shape.
Thursd.com – Connect to Your Market (Booth 5A12)
Here’s why you’ll want to swing by. For over six years already, Thursd has been the connector of the industry. The whole floral chain profits when breeders get a podium to show their finest products and novelties all the way to florists and flower-loving consumers. This creates demand from further up in the market than a producer can establish on its own. You will have your chance to get face-to-face with the people of your floral meetup spot.
You will find Thursd in Hall 5, booth 5A12. That's at the main location of IPM Flower Stage, organized by the Fachverband Deutscher Floristen (FDF), an organization that Thursd collaborates with. IPM Flower Stage will be the place to visit for designing during the entire fair by renowned floral artists.
Info About the Fair
Are you planning to visit IPM Essen? Come to Messe Essen in the Norbertstraße 2, 45131 Essen, Germany.
IPM Essen 2026 is expanding its visitor services with the 'IPM Express' so that gardeners in particular can take advantage of the extensive range of offers at IPM Essen. Buses will travel from the largest horticultural regions – such as the Lower Rhine region – to IPM Essen and will take visitors comfortably to the entrance of the trade fair and back again.
Opening Hours:
- Tuesday 27th of January from 9 AM - 6 PM
- Wednesday 28th of January from 9 AM - 6 PM
- Thursday 29th of January from 9 AM - 6 PM
- Friday 30th of January from 9 AM - 4 PM
