Roses of the Future Launched at the De Ruiter Colombia Open House 2026

In March of the year 2026, De Ruiter Colombia held a new edition of its Open House in the savanna of Bogotá, a space designed to enable rose growers to get to know firsthand the portfolio of the breeder’s varieties.

During the event, De Ruiter exhibited varieties focused on the mass market, standing out for their productivity, plant health, and efficiency in the processes involved, as well as varieties developed for specialized markets, where aesthetics, differentiation, and added value become more relevant.

Presentation of New Varieties Positioning Themselves

One of the main attractions of the Open House was the presentation of new varieties that are beginning to take their place within the De Ruiter Colombia portfolio. Among the highlighted launches were Rose Pink Darling, Rose Orangiata, Rose Happy Mood, Rose Arctic White, Rose Sweet Beat, Rose Pink Punk, Rose Dragonfly, Rose Dragonfly Gold, Rose Attraction Bubbles, and Rose Fantasy Bubbles.

De Ruiter Colombia open days — *Roses displayed during the event*

The event brought together the most representative companies of the rose industry in Colombia, who arrived with a clear objective: to evaluate, compare, and decide which varieties can best adapt to their productive and commercial strategies.

Visitors during Open Days in Colombia

A Collective Evaluation Process

Behind each tour, there was a collective evaluation process in which multidisciplinary teams participated, contributing in their respective areas: agronomic, commercial, and supply chain. In the showcase, the varieties were displayed in a way that allows the comparison of the physiological development of the different genetic materials.

As growers walked around the greenhouses, they observed how each variety behaves from its initial formation, the vigor in growth, and the structure of the plant. Generally, this type of observation allows the identification of details that are normally not perceived when the flower is only seen in a vase or in a traditional display.

The Satisfaction of Interacting With Representatives of the Rose Industry

During the three days of their Open House 2026, the atmosphere reflected what this type of event represents: reunion with the breeder’s clients, strengthening of relationships, technical conversations, field analysis, and the satisfaction of interacting with representatives of the rose industry.

Open House event in Bogota De Ruiter

De Ruiter continues to support the Colombian growers strongly, despite the very complex situation that the flower industry is experiencing.

Photos courtesy of De Ruiter Colombia.

FAQ

What is the De Ruiter Colombia Open House and what is its purpose?

The De Ruiter Colombia Open House is an annual event held in the savanna of Bogotá, where the breeder showcases its portfolio of rose varieties to Colombian growers. Its purpose is to allow rose producers to evaluate, compare, and select varieties firsthand, observing plant development, vigor, structure, and overall performance in a real growing environment rather than simply viewing cut flowers in a vase or traditional display.

What types of varieties does De Ruiter present at the Open House?

De Ruiter presents two main categories of varieties. The first focuses on the mass market, where productivity, plant health, and operational efficiency are the key criteria. The second targets specialized markets, where aesthetics, differentiation, and added value take priority. This dual approach allows growers of different commercial profiles to find varieties suited to their specific productive and business strategies.

Which new varieties were highlighted at the 2026 edition?

The 2026 Open House featured several notable new launches that are beginning to position themselves within De Ruiter Colombia's portfolio. These included Pink Darling, Orangiata, Happy Mood, Arctic White, Sweet Beat, Pink Punk, Dragonfly, Dragonfly Gold, Attraction Bubbles, and Fantasy Bubbles, a diverse lineup reflecting both aesthetic variety and market-driven development.

How do growers evaluate varieties during the Open House?

Evaluation at the Open House is a multidisciplinary process involving agronomic, commercial, and supply chain teams working together. Varieties are displayed to allow direct side-by-side comparison of their physiological development across different genetic materials. As growers walk through the showcase, they observe each variety from its initial formation stage, assessing growth vigor and plant structure, details that are typically invisible when viewing a flower only as a finished cut product.

What is the general significance of the Open House for the Colombian rose industry?

Aside from variety selection, the Open House serves as a key meeting point for the most representative companies in Colombia's rose sector. Over its three days, the event fosters the strengthening of relationships between De Ruiter and its clients, enables technical conversations and field-based analysis, and reinforces the collaborative ties within the industry. The 2026 edition also carried special meaning, as De Ruiter acknowledged the participation and interest of growers despite the challenging conditions currently being experienced in the country.

What is the most important factor for you when selecting a new rose variety?