In the world of floriculture, a few blooms have an elegant appearance, such as the calla. This flower, grown with meticulous care by Future Flowers - a Decorum Plants & Flowers partner - reaches unprecedented heights when designed by Joseph Massie. This is the artistry that happens when a grower’s craft meets a designer’s creativity. Let's read all about it!
The Calla as a Living Sculpture
The calla, also known as Zantedeschia, has sculptural curves and a velvet-smooth shape. In Massie’s floral art, curiosity drives discovery: design emerges from listening to the bloom’s own language and then shaping the space around it. When you pair that artistic vision with the high quality of a Decorum grower, you don’t just assemble a bouquet - you craft a story.
Curiosity as Creative Fuel
Massie’s embodies a mindset where curiosity is just the starting point. No fixed plan, just exploration, reaction, and space for the unexpected to reveal itself. This open thinking creates excitement in the design and resolution in the blooms, a narrative arc where the calla becomes the central character. Massie’s approach proves that beautiful floral art can be a thriving adventure.
Designing With the Calla
Do you want to achieve practical, step-by-step mastery of centerpiece design? If you’re translating inspiration into a real-world centerpiece, here’s how to capture Massie’s spirit while honoring Future Flowers’ exceptional product:
- The framework: Start with a clean, architectural base. A low, wide bowl or a slender vase lets the callas vertical elegance shine. Choose a neutral, matte texture — such as plaster-white or soft stone — to highlight the bloom’s crisp lines.
- The core: Create a radial core with two to five stems, each entering the arrangement at a slightly different angle. Give the cup-shaped blooms room to breathe; think of them as tiny sculptures.
- Supporting forms: Echo Massie’s open-minded approach with greenery that guides the eye upward. Long blades of ivy or ruscus, plus a touch of eucalyptus or misty foliage, add depth without stealing the show.
- Colors: Favor a near-monochrome palette to preserve purity. Ivory, blush, or pale green keep the composition serene. A single accent can provide a focal spark, but let the calla lead the way.
- Finishing touches: Tie with satin ribbon or bind with raffia for a refined, rustic edge.
- Placement philosophy: Invite viewers in, then let them step back to appreciate the overall form. Position where natural light softly wraps the blooms—morning sun or late-day glow reveals the shape's subtle glow.
Channel the designer’s mindset and grower’s heart as you craft, let Massie’s inspire you: trust space, honor the bloom’s grace, and recognize that the most compelling pieces balance intention with openness.
A Grower’s Craft
Craft, care, and connection are at the heart of every stunning calla piece, bringing a human touch. Future Flowers is one of the proud Decorum growers. Future Flowers’ careful cultivation – targeted care for each knoll, weekly production cycles for freshness, and delivery in both water and dry packaging – creates a superior experience for florists alike.
They operate with a gerbera-style system that starts each week with a clean slate: every knoll of soil treated as a fresh promise. The result is pristine bulbs, robust stems, and blooms that travel with vitality. They deliver in both water-filled and dry-packed boxes to better fulfil every florist's needs.
The Passion and Craftsmanship Behind Decorum
What makes all plants and flowers truly special is the expertise of the grower behind Decorum. Their passion for premium quality, sustainability, and innovation translates into plants that are not only beautiful but also tell a story. As a florist, you hold the power to surprise and inspire your clients with living artworks that set the mood and create lasting memories.
Let yourself be inspired by the beauty of Decorum’s offerings and craft floral arrangements that will delight the senses and leave a lasting impression.
