10 of the Best Floristry Books to Read
From modern floral design techniques to understanding the art of flower arranging, they provide readers with a range of creative ideas and practical knowledge.
Joseph Massie Returns to the Stage
From award-winning florist to global educator—and now back in the ring for one more round at the 2025 World Cup Floral Art.
Floral Trends by Joseph Massie
As a florist, a wedding or event planner or every other chain in the floral industry, it's good to stay a head of the trend forecast.