Joseph Massie Returns to the Stage
From award-winning florist to global educator—and now back in the ring for one more round at the 2025 World Cup Floral Art.
10 of the Best Floristry Books to Read
From modern floral design techniques to understanding the art of flower arranging, they provide readers with a range of creative ideas and practical knowledge.
Floral Trends by Joseph Massie
As a florist, a wedding or event planner or every other chain in the floral industry, it's good to stay a head of the trend forecast.