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The Hidden Craft Behind Every Stem of Asparagus Foliage The 90% we never see made visible at Decorum's 'Grower for a Day' featuring internationally renowned master florist Joseph Massie who spent a full day at Van der Valk Groenesier.

Cut Flowers Foliage Floral Education

May 06 | 3 min read

The Institute of Flowers Partners With Joseph Massie for Its Education Program A new education program will bring masterclasses and online learning to florists in Ireland, strengthening creative skills and business knowledge.

Thursd Now Floral Designs Floral Education

Mar 05 | 2 min read

Decorum Brings the World Behind the Tulip to Life Join Joseph Massie for a visit to three premium tulip growers and learn all about it!

Cut Flowers Tulips

Feb 04 | 4 min read

Here's a Glimpse of IPM Essen 2026 Before the event starts, take a quick stroll already through the halls and stop at a few booths for a sneak peek of the world's leading trade fair for horticulture.

Floral Events

Jan 21 | 6 min read

IPM Flower Stage – The New Meet-Up Spot for Florists at IPM Essen 2026 Four days, one revolving stage, and a program that mixes retail reality with proper design energy. Here's all you need to know.

Floral Events Special Days Floral Designs

Jan 14 | 5 min read

Three Hydrangea Forms in Motion by Joseph Massie The British floral artist shows the iconic flower at its best in various expressions in this series of short videos.

Floral Designs Annual Flowers

Oct 15 | 4 min read

How to Turn a Single Stem Into a Living Work of Art With Joseph Massie Discover the quiet power of callas from Decorum Plants & Flowers and the work of a floral artist.

Floral Designs Cut Flowers

Oct 15 | 4 min read

FleurEx and BFA Industry Awards Were Rewarding in Every Way Possible To be at the heart of floral industry in the UK during this magnificent event made me realize how important it is to experience.

Floral Events

Oct 08 | 7 min read

Two Floral Artpieces With Decorum Get an exclusive look of inspiring designs from Joseph Massie and Christian Ulrich.

Floral Designs

Sep 17 | 3 min read

10 of the Best Floristry Books to Read From modern floral design techniques to understanding the art of flower arranging, they provide readers with a range of creative ideas and practical knowledge.

Floral Books Floral Education

Sep 10 | 6 min read

Joseph Massie Returns to the Stage From award-winning florist to global educator – and now back in the ring for one more round at the 2025 World Cup Floral Art.

Floral Designs Floral Events

Jul 30 | 6 min read

Florist Special With Joseph Massie Record five consecutive gold medalist at the RHS Chelsea Flower Show.

Floral Designs Floral Education

Jul 26 | 5 min read

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