Andrea Guimarães has built a reputation as one of Brazil’s top decorators and floral-event designers. With over 30 years in the events industry, she leads a team that delivers high-end productions for celebrities, public figures, and clients seeking elaborate, carefully crafted experiences. This year, she'll be part of the designers attending the Table Design Exhibition held in Istanbul, from December 17-19. Ready to know more about her in this florist special?
Andrea Guimarães – An Architect of Grand-Scale Floral Events
Andrea's portfolio includes parties and events for clients like Ivete Sangalo, Roberto Justus and his circle, and even international names. She is known for merging floral design, scenography, and event planning into cohesive productions that extend beyond decoration – entire immersive spaces shaped down to the smallest detail.
With three decades of experience, Andrea Guimarães is a leading figure in the event and celebration industry, consistently delivering high-impact, high-standard productions. Known for her audacious approach, she creates events marked by sophistication, innovation, and technology, providing clients with a fully integrated planning structure and the ideal solution for every occasion.
She says:
"The passion I have for what I do is what drives me to go further. Every challenge is an opportunity for growth and learning. Dedication, love, and commitment: these are my pillars."
The Scale Behind Andrea Guimarães’ Signature Productions
Andrea Guimarães’ work is defined by the scale of her ideas and the precision with which she delivers them. Her events transform any ambiance and meet any client's needs. A recent vow-renewal paired with a 70th-birthday celebration became, in her words, her 'largest production to date' built with more than 200,000 flowers and supported by over 30 trucks and 230 professionals.
She has a level of ambition that looks almost architectural. Invitations, floral installations, table compositions, and ceilings saturated with botanicals all fall under her team’s full-service structure, from the first concept to the final teardown, creating a perfect visual language throughout. Just as notable is her range. She moves easily between intimate gatherings and large-scale celebrity events, adjusting scale and atmosphere to match the client while maintaining the sophistication that has defined her three decades in the industry.
In 2025, Andrea Guimarães was honored as 'Best Decorator in Latin America', a prestigious international award that recognizes her decades-long commitment and the impact of her work in the global events industry. The award, presented at a high-profile summit in Morocco, underscored how her career has earned her global visibility and respect.
Award for best Latin American decorator
As if that alone was not impressive enough, she will be participating as one of the leading designers in this year's Table Design Exhibition. Her work tends to be bold in scale and thoughtful in detail... the kind of design that reshapes spatial experiences such as ceilings draped with botanicals, engaging décor, and coordinated visual storytelling. Expect something that plays with structure, composition, and atmosphere rather than a traditional centerpiece or simple tablescape.
Philosophy - Events as Storytelling and Emotional Experience
Andrea approaches each design as the construction of a setting with its own logic and atmosphere. She sees every event as a temporary environment with a clear purpose, where three main characteristics: color, structure, and placement are coordinated to guide how the space is perceived.
As she explains:
"Designing an event means establishing a world with its own rules. Light, scale, circulation, and floral composition are planned as a single system, not as isolated features."
This integration, along with the way her technical decisions align to shape the room, has become one of the defining markers of her practice.
Inside the Influence of Andrea's High-End Celebrations
Andrea stands out from the crowd for the way she handles large productions with the same clarity she brings to detail. Her focus has always been on building an environment rather than merely assembling decorative pieces for the sake of it. The scale of her projects often demands complex logistics, yet the results feel and look cohesive and controlled.
Her work method shows how floral design can move beyond ornamentation and function almost as spatial design. In the world of Latin American event production, she has become a stable reference for anyone seeking work that is both ambitious and perfectly planned.
If you're ready to see her work this year, make sure to visit Table Design Exhibition's website for more registration and ticket info.
Photos: @andreaguima5.
