Floral designer Emma Rothschild's job title? Founder, Marketing Director, Creative Director, all of the above. However, despite her dizzying list of responsibilities, including starting and running her own business from scratch, Rothschild never breaks a smile when talking about her work. She's just playing with flowers, and undeterred by the incontrovertible challenges and intensity of what she does, she never seems to stop having fun at her business, Bitchin' Blooms.
Bitchin' Blooms – A Santa Monica-Based Studio Founded by Emma Rothschild
How would Emma describe her work? Well... like a floral design studio obsessed with color, led by composition, and never short on attitude. She has had an appreciation for florals ever since she was a kid, watching her mom and grandpa create arrangements from their gardens. Emma began creating her own arrangements while in school, pursuing her master’s degree in Nonprofit Administration and Management. Once she caught the floral design bug, she hasn't been able to stop since!
Emma 'playing around' with flowers
Now her whole life is flowers! She has created custom florals for numerous weddings, photoshoots, events, and brands such as Nike, Glossier, Toteme, and more.
That said, Bitchin' Blooms is a floral design studio that creates colorful and daring floral work for modern weddings, events, and creative brands across LA and Southern California. Known for its use of color, seasonal flowers, and a highly personal approach, the studio develops bespoke floral designs for couples and brands that value strong design, thoughtful details, and a florist with a distinct point of view.
An Endless Love for Art, Color, and Design
Rothschild has always been drawn to art, design, and color. Her mother created floral arrangements from the garden, and her grandfather made detailed and playful fruit displays, which naturally shaped her early interest in working with visual composition.
While in graduate school, she reached out to as many florists as she could find in Los Angeles, offering to freelance, even without pay, in exchange for experience. A few said yes, which allowed her to start working in floristry. From there, she gained experience in different flower shops before eventually founding Bitchin' Blooms.
Her first experience working with flowers came from taking a risk. She claimed to have prior experience to secure a freelance role during Valentine’s Day, knowing it would be a high-demand period. The night before starting, she studied flower names to be prepared. She began by making small bouquets for the holiday, learning quickly by doing.
What led Emma to open her own business was the desire for creative freedom. She wanted the ability to work without being limited to a specific style or set of rules. In traditional flower shops, design often follows a defined direction, so starting her own studio gave her the space to explore different ideas and approaches without restrictions.
What Floral Style Defines the Designer Most?
Her floral style is defined by color, strong structure, and a focus on height and texture within each design. Art has always been a key influence in her work. She nearly pursued art history in college and has long been drawn to Impressionist painters, particularly for their use of color and the way tones blend. That influence can be seen in how she approaches floral composition.
At the same time, much of her inspiration comes directly from the flower market. While she may arrive with a plan, availability and quality often shape the outcome. If certain flowers are not at their best, she adjusts and works with what is fresh. The range of colors and materials available at the market plays a major role in guiding her designs.
She says:
"Thank God my style has evolved, because sometimes I look at old pictures, and I’m like, 'Oh my God, I can’t believe that passed'. But, I would say the main thing that has evolved is being able to play with the depth and texture. I think, when I started, arrangements were really flat, and although they were colorful, and pretty flowers were in them, they were very one-sided, and you couldn’t see the different flowers because they were kind of just too mushed together. And now, I’ve really been playing with depth and height and just trying to make the shapes a little more interesting than your average flower arrangement."
Want to see more of her work? Bitchin' Blooms' Instagram is waiting for your visit.
Photos: @bitchin.blooms.
