For this week's florist special, you're going to hop on a trip to Philadelphia to learn more about Nicole Rossi's floral business — Texture Florals. Shaping special designs layered in variety, movement, color, and their namesake, Texture's work is largely influenced by a desire to create the unexpected.
Nicole Rossi's Textured Floral Life
Founded by Nicole Rossi and located in Philly, Nicole has a degree in architecture and design and worked in the field for nearly a decade before focusing solely on floral design. Texture Florals offers full-service design and styling for photo shoots, weddings, intimate and large-scale events, and installation projects.
Nicole views floral design as an art form, and when she thinks about design – whether minimal or lavish – their two main areas of focus rely heavily on color and shape. Texture's designs are one-of-a-kind, and the hands behind every floral composition do not attempt to duplicate their own work or replicate the work of others.
One of the standout features of Nicole's work is her ability to photograph her arrangements beautifully. She has shared tips on how to capture the essence of floral designs through photography, emphasizing the importance of lighting, composition, and context. Her skill in this area not only enhances the visual appeal of her work but also allows her to effectively showcase her designs to a broader audience through social media and her website.
A Marked Floral Style
Nicole’s work is characterized by her ability to merge architectural precision with natural beauty, resulting in floral arrangements that are both structured and organic. Her designs often feature a play of textures and colors that reflect her architectural roots, making her floral pieces not just arrangements, but pieces that create a connection between the client and the flowers that are chosen for every specific occasion or celebration. This blend of architecture and floristry has become her signature style, earning her recognition and respect in the floral design community. Now, how do her floral design services work?
As a business owner of a successful floral design company, she views each project as an opportunity to create something unique and tailored to the client's vision. Upon receiving an initial inquiry, Texture Florals provides a complimentary phone consultation to learn about each client’s needs and review the overall process. Nicole works with a range of budgets, and while she does not require a minimum budget for the services she offers, she does have set starting costs for arrangements, installation work, and fees.
In addition to vase arrangements and hand-held bouquets, Texture also provides small and large-scale floral installations for flower, fashion, beauty, weddings, candles, and candle holder rentals, as well as arch, pedestal, and chuppah rentals. Her flower creations for photoshoots are among the most inspirationally-textured you'll ever see!
Involvement in Every Part of Her Floral Business
But her life is not only dedicated to floral designing. Nicole is also deeply involved in the logistical and administrative aspects of running her business. She has implemented a Community Supported Agriculture (CSA) model in the past, which allowed her to connect directly with local flower lovers and provide them with seasonal, locally-grown flowers. Although she eventually shifted her focus from the CSA model, this experience highlighted her dedication to sustainability and community engagement.
Living in Philadelphia has created an environment that has been instrumental in her growth as a designer, providing her with opportunities to learn, share, and collaborate with other talented florists in the area. She often participates in floral workshops and industry events, continuously expanding her skills and staying updated with the latest trends and techniques in floral design.
To know more about her work, visit Texture Floral's Instagram account and website.
Photos by @textureflorals.
