Evolve Floral by Shae is turning heads and transforming spaces with its fresh take on flower design. Founded by Shae, whose full name remains a delightful mystery, this boutique floral studio has become a go-to for those seeking arrangements that are both modern and meaningful. Join this week's florist special to learn all about her floral life and see the incredible designs she creates for Melbourne floral fanatics.
A Fresh Take on Floristry by Shae of Evolve Floral
Shae's approach to floral design is anything but ordinary. She combines an extraordinary eye for flower combinations and intertwining details with an obvious, elevated love for the natural world, resulting in unexpectedly beautiful creations. Her work often features a mix of seasonal and tropical flowers, arranged to show their unique textures and forms. This thoughtful curation makes sure that each arrangement feels fresh and contemporary, yet causes an impact on the public's eye.
One glance at her Instagram feed @evolve.floral reveals a portfolio brimming with creativity. From minimalist bouquets that let each flower shine on its own to elaborate installations that change up entire spaces, her versatility as a designer is evident. Her work has decorated weddings, corporate events, and editorial shoots, each time bringing a special spice and vision to life and flowers. The love of her life is flowers and she adores them.
Shae’s Signature Touch
When working with Shae at Evolve Floral, it’s not just about picking out flowers but about having a vision brought to life in a way you never thought possible. No two arrangements are ever the same—Shae doesn’t do 'standard'. Every bouquet, every centerpiece, is a new opportunity for creativity to unfold. Think of it like having a conversation, where the flowers are the words and she is the storyteller, creating something that’s all you.
Brides trust the Melbourne-based floral designer to capture that special feeling—the one moment of the day that has to be perfect, and businesses rely on her to make an event unforgettable. But it’s not about just meeting expectations. It’s about something bigger. Her clients don’t just say the flowers were beautiful; they talk about how Shae took an idea, turned it on its head, and created something they didn’t even know they wanted. That’s what makes her and her floral business different.
Sustainability at the Core
In an industry where sustainability is becoming increasingly important, Shae is increasingly working to get ahead of the curve. She prioritizes the use of locally sourced and seasonal flowers, reducing the carbon footprint associated with long-distance shipping. Additionally, she avoids the use of floral foam, a non-biodegradable material commonly used in the industry, opting instead for eco-friendly alternatives. This commitment to sustainable practices not only benefits the environment but also results in fresher, longer-lasting arrangements for her clients.
As Evolve Floral continues to grow, the designer shows no signs of slowing down. Her passion for floristry has solidified her reputation as one of Melbourne's leading floral designers, and with a growing list of clients and a portfolio that speaks for itself, the future looks bright for this thriving business.
Photos by @evolve.floral.
