The California Association of Flower Growers & Shippers (CalFlowers) is thrilled to announce that registration and the official hotel room block are now open for the highly anticipated Fun ‘N Sun 2026 Floral Convention, taking place at the iconic Langham Huntington in Pasadena, California. Keep reading to know all the juicy details!
Celebrating "A Legacy in Bloom" – 85 Years of Floral Excellence
This year’s event promises an unforgettable experience filled with inspiring education, immersive tours, networking, and the industry’s must-attend Flower Fair. The newly released full-color event brochure offers a first look at the dynamic programming, special events, and exclusive experiences awaiting attendees.
From behind-the-scenes access at Fiesta Productions, creators of the world-famous Rose Parade floats, to guided tours through two of Los Angeles’ most influential flower markets, Fun ‘N Sun 2026 delivers one-of-a-kind opportunities you won’t find anywhere else. Lisa Filice, Board Vice Chair and Fun ‘N Sun Task Force Co-Chair shared:
"Fun ‘N Sun is where our industry comes together to connect, learn, and celebrate what makes floral so special. This year’s program truly captures the energy and evolution of our industry – we’re bringing together meaningful education, unforgettable experiences, and the people who make it all happen.”
What to Expect From The Event
Attendees can look forward to:
- High-impact educational sessions featuring industry leaders and innovators
- The Flower Fair, showcasing top growers, suppliers, and service providers
- Signature evening events, including “The Secret Garden” and “An Evening of Glitz and Glamour”
- Optional hands-on workshops designed to inspire creativity and skill-building
- The ever-popular golf tournament at Brookside Golf Course, located beside the historic Rose Bowl
Lane DeVries, CalFlowers President said:
“This year is especially meaningful as we celebrate 85 years of CalFlowers and reintroduce a meaningful tradition. For the first time in over a decade, we are bringing back the Distinguished Service Award to honor an individual whose dedication, leadership, and service have made a lasting impact on the floral industry."
A Convention to Build Relationships, Discover New Ideas, and Grow Your Business
The Distinguished Service Award recognizes an individual within the U.S. floral community who has demonstrated exceptional dedication, leadership, and initiative, and whose contributions have significantly advanced the industry. The recipient must be affiliated with a CalFlowers member company and be widely respected for their integrity, professionalism, and service, with a lasting impact through leadership, innovation, or mentorship.
Cagney Miller, Board Director and Fun ‘N Sun Task Force Co-Chair:
“From the Flower Fair to the tours and evening events, every detail has been designed to create value for our attendees. This convention is an opportunity to build relationships, discover new ideas, and grow your business.”
In addition to registration, CalFlowers encourages companies to take advantage of remaining sponsorship opportunities to gain visibility among a highly engaged audience of floral professionals. Exhibit space is filling quickly, with a limited number of booth and tabletop opportunities still available for the Flower Fair. Golfers are also invited to secure their spot in the Fun ‘N Sun Golf Tournament, a favorite kickoff event that blends networking and fun on one of Pasadena’s most scenic courses.
With room availability at the Langham Huntington expected to fill quickly, attendees are encouraged to register early and book accommodations as soon as possible.
Photos courtesy of CalFlowers
