Get ready for the ultimate floral experience at Fun ’N Sun 2026, celebrating CalFlowers’ 85th anniversary under our new theme, “A Legacy in Bloom: 85 Years of Floral Excellence.” From August 5–8, you're invited to gather at the iconic Langham Huntington in Pasadena, CA, where floral art and design, industry innovation, and Southern California charm come together for an unforgettable event.
It will be a dynamic celebration of the industry’s past, present, and future. Join flower farmers, educators, retailers, wholesalers, designers, and colleagues from across the country for engaging programs, hands-on inspiration, and relaxed networking opportunities designed to spark creativity and connection.
CalFlowers' Fun ’N Sun 2026 Event Announces Expanded Educational Experiences for Its 85th Anniversary
In a continued effort to support accessibility and connection across the floral supply chain, CalFlowers has confirmed that registration and exhibit pricing for their event, Fun ’N Sun, will remain unchanged from 2024. This allows members and industry partners to incorporate costs into their 2026 budgets with confidence.
“Holding pricing steady for 2026 reflects our commitment to making Fun ’N Sun welcoming and accessible to everyone in the floral community. As we celebrate 85 years as an association, we want growers, wholesalers, retailers, designers, educators, and partners to come together and experience this milestone event without the barrier of rising costs.”
This year's event will offer a dynamic lineup of programming, including Exclusive Industry Tours such as:
- Guided tours of The Original Los Angeles Flower Market and The Southern California Flower Market, allowing a rare behind-the-scenes look at daily operations, product diversity, and the rich history of the floral district.
- An exclusive tour of Fiesta Productions, Inc., where attendees will see firsthand the creativity, engineering, and floral artistry behind Pasadena’s world-famous Rose Parade floats.
Make sure to take a closer look at the tours on CalFlowers' website.
Educational Opportunities You Can't Miss
Fun ’N Sun 2026 will feature refreshed and expanded educational programming designed to inspire, inform, and support professionals across all segments of the floral industry. Attendees can expect expert-led presentations, engaging discussions, and interactive learning experiences tailored to current and emerging industry needs. Specific sessions and speakers will be announced as they are confirmed. Curious to know more about prices?
Don't worry, here are the full details:
Registration Pricing (Unchanged from 2024):
- Early Bird: $795
- Regular: $895
- On-Site: $995
Registration opens: Mid-April 2026
Exhibitor Pricing (Also Unchanged from 2024):
- Single Booth: $1,750
- Double Booth: $2,600
- Tabletop: $975
Booth registration opened: January 21, 2026.
AIFD Design Team Returns
CalFlowers is pleased to welcome back the 2024 AIFD design team, led by Susan Ayala, whose skills will help shape the look and feel of this landmark celebration. Robin van der Schaaf, CalFlowers Vice Chair, said:
“The 85th anniversary is an extraordinary moment for our association. Fun ’N Sun 2026 will honor our past, elevate the present, and inspire the future of floral art and collaboration.”
About CalFlowers
CalFlowers is one of the leading floral trade associations in the United States, dedicated to strengthening the floral industry through advocacy, education, transportation solutions, and community building. With members across the country, CalFlowers continues to champion its mission: More Americans Enjoying More Flowers More Often.
To learn more, visit CalFlower's website.
Photos courtesy of CalFlowers
