Some flowers are beautiful. Others are meaningful. Rose Hearts® manages to be both – effortlessly. We all know that red roses symbolize love, passion, and devotion; this exceptional variety goes one step further. Rose Hearts® doesn’t just suggest romance, it shows it, right at its core.
A Red Rose Like No Other
Grown at high altitudes in Colombia and Ecuador, this red rose from breeder Jan Spek Rozen is a premium variety with an extraordinary feature: a natural heart shape at the center of the bloom. A detail so rare that words become unnecessary. One look is enough.
Red remains the most chosen color when love is the message. It is bold, timeless, and universally understood. Rose Hearts® has an uncommon shade of red – deep, intense, and rich – combined with a heart shape that appears as the flower opens.
Award-Winning Proof of Excellence
Exceptional beauty rarely goes unnoticed. Rose Hearts® earned both Best Standard Rose and Best of Show at the SAF Outstanding Varieties Competition – a rare double recognition that speaks volumes.

These awards underline what florists and designers already know: this rose isn’t just visually stunning, it performs. Strong stems, reliable opening, and impressive vase life make it as practical as it is poetic.
A Florist Favorite for Valentine’s Day
Both growers and leading floral designers have embraced Rose Hearts® as their first choice when working with red roses – especially during Valentine’s Day. As romantic arrangements, wedding work, or statement bouquets, this rose brings emotion without exaggeration.

Caring for Rose Hearts®
To enjoy Rose Hearts® at its best, proper care is essential. Use a clean vase, add flower food, and cut the stems diagonally to improve water uptake.
Remove any foliage below the waterline and refresh the water when it turns cloudy. Keep the roses away from fruit, heat, and direct sunlight.
With the right care, Rose Hearts® can shine for 12 to 14 days – continuing to make their quiet, powerful statement of love.

