As a florist, you know better than anyone that success depends on quality, innovation, and the ability to keep evolving. At Koppe Begonia, they also believe that the future lies in continuous renewal. Read on to discover everything about their new product line.
Koppe Begonia is the world leader in breeding the Begonia Elatior and Leaf Begonia, both for indoor and outdoor use. With their latest offering - NextGen Begonia - Koppe Begonia delivers not just marvelous plants but also sets a new standard in growth, flowering, and life span. The perfect partner for florists and enthusiasts who set high standards and want to offer the finest products.
NextGen Begonia: Core Values
What makes NextGen Begonia so special? According to André Vreugdenhil, Commercial Director from Koppe Begonia, the answer lies at the heart of this new quality line:
- Strong plant structure: Healthy, vigorous plants that develop robustly.
- Abundant blooms: Full, vibrant flowers with multiple blossoms per plant for a striking visual.
- Full flowers: Numerous petals that create a lush, opulent appearance.
- Shorter cultivation time: Faster turnaround, allowing you to serve your customers more quickly.
- Superior durability: Plants that stay beautiful for longer, both in store and at home.
"With these features, NextGen Begonia helps you work more efficiently, increase sales, and satisfy your customers with top-quality products,” André explains.
A Rich Heritage With a Clear Mission
Koppe Begonia has been around since 1910 and has grown into a leading player in the breeding and propagation of begonias over the decades. Their family history is one of passion, craftsmanship, and innovation. In 1976, the second generation dedicated itself entirely to begonias, and in 1987, they launched their breeding programs. Today, they continue to build on this rich tradition, with the next generation at the helm: Lisanne Koppe, who, together with her team, is shaping the future.
Sustainable Growth: Expansion and Modernization
To better serve the customers worldwide, they are expanding the production capacity in Portugal. This strategic move allows them to remain flexible, respond more swiftly to market demands, and ensure consistent quality. The result? A reliable partner that excels not only in quality but also in sustainability and efficiency.
Over the years, their core values have remained unchanged. Why does André recommend choosing Koppe Begonia?
- Reliability and Craftsmanship: Over 115 years of experience in the industry.
- Innovation-Driven: Constant investment in new varieties and cultivation techniques.
- Collaboration and Knowledge Sharing: We believe in strong relationships built on trust and shared expertise.
- Sustainability: Healthy, sustainably grown plants as a foundation for the future.
- Florist-Friendly Service: We support you with advice, quality, and flexibility.
Building the Future Together
For florists with high standards, NextGen Begonia is a valuable partner. It offers an opportunity to refresh your product range, surprise your customers, and grow your business. The plants are not only a beautiful addition to your assortment but also an investment in quality and sustainability.
Featured image: Begonia Valentino White® by Van Koppe Begonia.
