Valentine’s Day marks the most important season for Rosaprima, uniting months of planning, technical precision, and the dedication of thousands toward a single date. Every rose delivered stems from a process carefully orchestrated long before January. Valentine's Day comes long before February, with months filled with hard work to get the most beautiful roses delivered worldwide.
Planning at Scale and With Purpose at Rosaprima
For Valentine’s Day 2026, Rosaprima prepared more than 232 hectares dedicated specifically to this season. These fields are planned far in advance, aligning agronomy, labor, and logistics to meet the year's highest-demand window without compromising quality.
The production cycle begins in early November, when the pinch process is initiated. This timing aligns with the rose’s natural 90-day growth cycle to reach every flower's ideal stage precisely when they are needed for the market.
Varieties That Define Valentine’s Day
To meet market expectations, they prioritized iconic red varieties known for their reliability and presence:
These roses were selected for their color intensity, structure, vase life, and ability to withstand the pressure of Valentine’s Day demand.
Agronomic Management and Quality at Its Peak
Multiple pinch cycles are executed to ensure a synchronized flowering peak. Throughout the season, the agronomic teams continuously monitor plant health, nutrition, and climate conditions, making precise adjustments to maintain consistency and quality.
During Valentine's, one of the most important holidays in the industry, every quality parameter is measured and respected. Bud size, stem length, firmness, and opening behavior are all evaluated to ensure uniform, premium stems across the entire program.
For the 2026 Valentine’s window, the Ecuadorian brand anticipates approximately 14 million stems – each nurtured with the same devotion and passion that define the brand, ensuring every rose carries a message of love.
The Human Effort Behind the Season
One of the most essential elements of Valentine’s preparation is the dedication of their people. More than 3,000 individuals work together across the farm, from production and harvest to post-harvest, quality control, and logistics. Preparing the team for this surge requires coordination, training, and timing, all of which are among the most demanding aspects of the season.
This collective effort makes sure that every rose arrives as intended, not only for Rosaprima’s customers but also for the final recipient who experiences the meaning behind the gesture. Months of preparation align nature, technique, and expertise to meet this narrow window.
Valentine’s Day 2026 – The Art of Expression
Their 2026 Valentine's Day campaign centers on the idea that roses are powerful communicators of emotion. The campaign aims to highlight how giving a rose expresses deep feeling and intention, creating connections when words fall short.
At Rosaprima, every stem holds emotion, bridging words and generations. Giving a rose remains a tradition. A single gesture, shared across cultures, conveys a shared feeling. Love may be spoken of as 'Amor, Amour, or Liebe', but its meaning is always understood.
This Valentine’s Day, let their roses express what words cannot.
