The latest essentials news

Why the Flower Sector Can No Longer Afford to Stay Silent Investigative journalist Geesje Rotgers has spent a decade correcting misinformation about agriculture and ornamental growing. Her message is direct: silence is not safety. It is a choice the sector can no longer afford to make.

Voices of the Industry Interviews Podcasts

Apr 09 | 6 min read

The Best AI Tools for Florists to Save Time and Grow Sales AI can help florists write faster, market more consistently, and stay visible online without losing the personal touch that makes a flower business special.

Voices of the Industry Floral Education How It Works

Apr 08 | 9 min read

Gateway to the Americas Cup – A Competition Close to My Heart The Gateway to the Americas Cup returns to Orlando in June 2026 during the FSFA International Annual Convention. A prestigious international floral design competition hosted by Deborah and Gus De La Flor, where creativity, technical mastery, and retail strategy meet in one inspiring Florida setting.

Voices of the Industry Floral Events

Apr 08 | 3 min read

Why Are Red Naomi Roses a Signature Choice? Red Naomi roses bring depth, romance, and structure to weddings, turning floral design into a powerful visual story.

Cut Flowers Roses Voices of the Industry

Apr 07 | 3 min read

That Was My Favorite Moment: “Thank You for the Beautiful Flowers” A 35-year floral journey at the Vatican, ending with a heartfelt moment hearing my favorite words in Rome.

Voices of the Industry Thursd Now

Apr 03 | 3 min read

Pericallis Pop: The Plant With the Best Timing of All! From Beekenkamp, these plants burst onto the scene like a perfectly timed encore, bringing vibrant, unapologetic color just when we all need it most.

Voices of the Industry Garden Plants

Apr 02 | 2 min read

The Living Creations Hydrangea Series: Dutch Innovation in Garden Beauty The collection and class-leading marketing was developed by entrepreneur Alex Schoemaker, whose work has focused on creating stronger, more resilient ornamental Hydrangea suited to today’s gardens.

Voices of the Industry Flowers Garden Plants

Apr 01 | 2 min read

At the Heart of the Mark-Making – Botanical Precision and Fine Art There is a specific kind of magic that happens when fine art and floristry collide and this is the result.

Voices of the Industry Flowers

Apr 01 | 5 min read

Exquisite Easter Floral Decor With Porta Nova's Rose Red Naomi This rose embodies the essence of renewal and vitality that the Pascha celebrations represent.

Voices of the Industry Floral Designs Roses

Mar 31 | 4 min read

A Red Rose for Easter: Nesting Beauty With Porta Nova My nest-inspired Easter design, where Red Naomi roses bring depth, emotion, and a new perspective to spring florals.

Voices of the Industry Special Days

Mar 31 | 2 min read

Femininity on Fire: When Flowers Become a Statement Flowers are no longer passive symbols of romance – they become bold, dramatic, and deeply expressive elements of identity.

Voices of the Industry Floral Art Floral Designs

Mar 25 | 3 min read

Pesticides and Valentine’s Day Roses... And When the Facts Speak I decided to take a biological test carried out after Valentine’s Day to assess the potential presence of pesticide residues in my body.

Voices of the Industry Sustainability Floral Education

Mar 25 | 4 min read

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