The latest greens news

The Making of a Giant Flower Doll In this project creativity, craftsmanship, and thousands of fresh blooms come together.

Voices of the Industry Floral Events Floral Designs

Jul 07 | 5 min read

For My Photography Series ‘In Flower’, I Designed and Made Dresses With Real Flowers The series reflects on the aspect of the ephemeral in fashion and blossoming flowers with their transient beauty.

Voices of the Industry Floral Art Photography

Jul 06 | 4 min read

A Dress Made of Flowers Sharing my story behind the design, celebrating nature, beauty, and femininity.

Voices of the Industry Floral Art Photography

Jul 05 | 2 min read

What Color Does to People, Products, and Flowers Colors play a big role in trends, also in floriculture. Let me introduce you to the basics of color and our perception of this phenomenon.

Voices of the Industry Trending

Jul 05 | 9 min read

Predictions and the Future of Floristry Prediction is the process of predicting future events or outcomes based on historical data, statistical analyses, and mathematical models. Its goal is to determine what might happen in the future as rationally as possible.

Voices of the Industry Floral Designs Floral Education

Jun 29 | 5 min read

Rosa's Secret - Chapter 25: TRUE. John Pouw - a founding father of today's rose world and a novel in the making, from an old boys' industry to a competitive business.

Voices of the Industry Floral Books

Jun 29 | 20 min read

First Came the Anxiety, Then Came the Euphoria We created a large-scale floral art installation in the showroom for Walter Knoll during Design Week at the Salone del Mobile in Milan.

Voices of the Industry Trending Floral Art

Jun 24 | 6 min read

What Unicorn™ Means as a Flower – A Unique Addition to Arrangements I love the special charm it lends to my designs, perfect for my style of arranging.

Voices of the Industry Cut Flowers Floral Art

Jun 24 | 2 min read

IFTEX 2026 – What It Felt Like to Walk Into the Room Where Kenya’s Flower Industry Comes Alive I thought I knew what to expect at IFTEX 2026. I was wrong. In the best possible way.

Voices of the Industry Floral Events

Jun 23 | 4 min read

Flowers Are How We Know Life Can Be Beautiful From life's happiest milestones to its most difficult farewells, flowers help us express emotions that words often cannot.

Voices of the Industry Floral Education

Jun 23 | 4 min read

Talent Award 2026 Highlights the Future of Sustainable Floristry At Florazon Venlo, four talented young florists competed in the Talent Award 2026: Sustainable Florist of the Future. Read our testimonials and get inspired for next year!

Voices of the Industry Floral Education Floral Events

Jun 16 | 7 min read

Here Are the Winners of Gateway to the Americas 2026 Eric Lin takes first place! Aleksandra Flak is beautifully second, and Anna Dementieva finishes third.

Voices of the Industry Floral Art Floral Events

Jun 15 | 6 min read

All greens inspiration