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John Pouw Roses Secret novel feature.webp
Rosa's Secret - Chapter Twenty-One: GS-1 (Part 2) John Pouw - a founding father of today's rose world and a novel in the making, from an old boys' industry to a competitive business.
Floral Books Trending
Jan 15 | 21 min read
Love representation with red roses
Where Love Pushes Through An intimate creative statement on love, growth, and choice, expressed through material, color, and form that refuses to remain contained.
Cut Flowers Roses Trending
Jan 15 | 4 min read
Floral marketing
Why Flowers Need Their Stories Back A reflection on intention, people, and process, and why clarity and depth matter more than volume in how we communicate today.
Floral Education Trending
Jan 15 | 4 min read
Xander Dendas With Porta Nova Red Naomi Roses
Red Roses, New Beginnings, and Finding My Own Voice This was a complete new experience for me. The first of many I hope! I love to tell my story about Futura Roses from Porta Nova.
Valentine Special Days Roses
Jan 14 | 3 min read
Tesselaar Alstro Nature with red-dressed model feature
My Christmas in the Greenhouse Work never stops when you have a flower nursery. Plants don't pay attention to holidays.
Trending Cut Flowers
Jan 14 | 4 min read
KMB Flowers Ilex Peter van Delft
The Long Road Behind Every Great Red Ilex Stem See how nearly a decade of growing and nurturing ends up in your Christmas arrangements.
Trending
Jan 13 | 5 min read
Lady with gas mask holding flowers
Media Narratives and the Need for Real Dialogue A critical reflection on how media narratives, sustainability debates, and industry silence intersect – and why floriculture needs less polarization and more real conversation.
Trending Sustainability
Jan 13 | 4 min read
Vase Life Science as a Sustainability Tool in Floriculture
Vase Life Science as a Sustainability Tool in Floriculture It studies everything that happens to a cut flower from when it leaves its parent plant until it finally wilts.
Trending Floral Education Flowers
Jan 13 | 9 min read
Neil deGrasse Tyson - Flowers Give Meaning
The Fact That Flowers Die Is the Very Reason They Have Meaning In a world chasing permanence and convenience, real flowers remind us that meaning lives in attention, care, and the present moment.
Trending Sustainability
Jan 09 | 3 min read
Laura Draghici New Year Story
A New Year Story About Courage, Femininity, and Conscious Choices Amaryllis Ferrari & Night Fever on a #CrimsonNocturne backdrop, and my handmade winter Vanda Orchid floral tie.
Trending Cut Flowers Special Days
Dec 31 | 3 min read
Lily Dark Secret Design
My Crimson Nocturne Colored Headpiece With Lily Dark Secret I loved creating this for the first 'BFF of the Year' Contest in the Thursd Floral Trend Color 2026.
Trending Floral Trend Color
Dec 31 | 2 min read
Engage! 25
Santa Barbara Is a Proven Destination for Luxury Weddings A coastal setting shaped by climate, amazing architecture, and consistency continues to support memorable celebrations.
Trending Floral Designs Floral Events
Dec 31 | 4 min read
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