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Our Enemies Are Not Bad People. They Are Bad Ideas. The flower and plant sector has spent a decade on the receiving end of one idea: local is good, imported is bad, less is moral. The people carrying it are often sincere. The idea itself is destructive. A case for sustainability with soul, not sustainability as guilt.

Voices of the Industry Sustainability

May 30 | 3 min read

What Everyone Kept Talking About After Floral Bootcamp at Floriexpo 2026 Curious to read about all the stage talks given at Bootcamp Floriexpo in Fort Lauderdale? Here's a recap!

Voices of the Industry Floral Events Travel

May 28 | 7 min read

Tesselaar Alstroemeria RHS Chelsea feature

Seeing Alstroemeria Take Its Place at Chelsea There are flower shows, and then there is the RHS Chelsea Flower Show. And yes! There were plenty of alstros to be spotted there this year.

Voices of the Industry Floral Events

May 28 | 5 min read

Michael ‘Mr. Plant Geek’ Perry on the Hosta Red Ninja

Hosta Red Ninja Is the Familiar Plant With an Entirely New Personality The winner of the RHS Chelsea Plant of the Year 2026 was selected by Dutch breeder Ninja Kramer, which honestly sounds like the coolest plant breeder name imaginable.

Voices of the Industry Outdoor Plants Garden Plants

May 27 | 2 min read

The Future of Floral Sales Lies in Storytelling Modern buyers increasingly connect with brands that communicate identity, purpose, and authentic human experiences.

Voices of the Industry Floral Education

May 24 | 4 min read

Floral Designer Anna Loshakova Creates Exquisite Interior Designs With Premium Alstroemeria Varieties From Miss Alstroemeria.

Quite an Experience Designing With Exceptional Flowers by Miss Alstroemeria I focused on creating interior arrangements, and it [Alstroemeria] proved itself to be a true luxury flower that can hold space entirely on its own.

Voices of the Industry Floral Designs Cut Flowers

May 21 | 2 min read

Flower Shop Website: 10 Reasons Your Floral Business Needs One A flower shop website is no longer optional for any florist who wants to grow. From helping customers order online and get same day delivery to showcasing fresh flowers and floral arrangements, a professional website is the foundation of a thriving floral business.

Floral Education Voices of the Industry

May 21 | 10 min read

Hourglass of Bloom, a Floral Dialogue Between History and the Future, Created at Zamek Książ During an Edition of the Festiwal Kwiatów I Sztuki Odyseja Czasu.

Hourglass of Bloom, a Floral Dialogue Between History and the Future This floral installation created at Zamek Ksiaz during yet another edition of the Festiwal Kwiatów i Sztuki 'Odyseja Czasu'.

Voices of the Industry Floral Art Floral Designs

May 20 | 3 min read

Pesticides: The Word That Kills Nuance The entire chain – from grower to exporter to florist – needs to stop rewarding the claim over the craft, and start making room for the full story.

Voices of the Industry Sustainability

May 13 | 5 min read

The Emotional Value of Flowers in a Fast-Moving World Human connection, memory, and thoughtful gestures continue to shape how people express care and presence today.

Voices of the Industry Cut Flowers

May 13 | 4 min read

Flower Genetics: The Invisible Engine Behind the Ecuadorian Rose How genetic innovation defines Ecuador's competitiveness in the global floral market.

Voices of the Industry Roses

May 11 | 8 min read

This Is Why Education and Training Are Key Drivers of Sustainable Floriculture Practices Across the Flower Industry

Education and Training as Key Drivers of Sustainable Floriculture Practices The modern-day flower industry's growth has made continuous, well-thought-out training as essential a part of business as any other sustainable practice.

Sustainability Floral Education Voices of the Industry

May 11 | 8 min read

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