Enchanting Orchids: The Allure of Nature's Exquisite Ge...

From Surplus to Significance: How Flower Empower Is Transforming Lives Repurposing flowers into moments of comfort, connection, and care; an industry model with growing national impact.

Voices of the Industry Top Floral Stories Floral Education

Apr 22 | 3 min read

Let’s Talk About Real Connection As growers, we like to say we’re close to the market. But are we really?

Voices of the Industry

Apr 22 | 4 min read

I'm Tired of Apologizing for Flowers We've never been this good. And yet somewhere along the way, this industry has learned to speak about itself in a voice full of footnotes and apologies. Time to change that.

Voices of the Industry

Apr 22 | 3 min read

Ground Beneath the Business: Why the Next Evolution of Horticulture Is Human What if we built our organizations the way we build fertile soil – not for yield alone, but for everything that makes yield possible?

Voices of the Industry Floral Education

Apr 22 | 5 min read

When Flowers Scream Inspired by Edvard Munch’s Painting What if a bouquet could feel what no words can say? Inspired by Edvard Munch's The Scream, this composition is my attempt to let flowers speak the language of raw, unfiltered human emotion.

Voices of the Industry Floral Art Cut Flowers

Apr 21 | 4 min read

Our Study in Dutch Masters Just like the paintings that inspired our design and photo series, the intention is not just to be seen, but to be experienced and hold attention a little longer.

Voices of the Industry Floral Art Floral Designs

Apr 20 | 3 min read

Rosa's Secret - Chapter 23: Finally, Kunming John Pouw - a founding father of today's rose world and a novel in the making, from an old boys' industry to a competitive business.

Voices of the Industry Floral Books Trending

Apr 20 | 11 min read

Where Art Meets the Table and a Book Changes the Room – London 2026 Let's talk about Table Design Exhibition, and RSVP at The Savoy, and most of all Tomas De Bruyne's Book launch at The Chancery Rosewood

Voices of the Industry Floral Art Floral Books

Apr 16 | 7 min read

The Living Creations Hydrangea Series: Dutch Innovation in Garden Beauty The collection and class-leading marketing was developed by entrepreneur Alex Schoemaker, whose work has focused on creating stronger, more resilient ornamental Hydrangea suited to today’s gardens.

Voices of the Industry Flowers Garden Plants

Apr 15 | 2 min read

Why Are Red Naomi Roses a Signature Choice? Red Naomi roses bring depth, romance, and structure to weddings, turning floral design into a powerful visual story.

Voices of the Industry Cut Flowers Roses

Apr 10 | 3 min read

Why the Flower Sector Can No Longer Afford to Stay Silent Investigative journalist Geesje Rotgers has spent a decade correcting misinformation about agriculture and ornamental growing. Her message is direct: silence is not safety. It is a choice the sector can no longer afford to make.

Voices of the Industry Interviews Podcasts

Apr 09 | 6 min read

The Best AI Tools for Florists to Save Time and Grow Sales AI can help florists write faster, market more consistently, and stay visible online without losing the personal touch that makes a flower business special.

Voices of the Industry Floral Education How It Works

Apr 08 | 9 min read

Enchanting Orchids: The Allure of Nature's Exquisite Gems