Enchanting Orchids: The Allure of Nature's Exquisite Ge...

Kazuyo Asayama Blog: Netherlands and Belgium Private Tour to Enjoy Spring Flowers (April 2026).

My Private Tour to the Netherlands and Belgium to Enjoy Spring Flowers It all started with a conversation with my friend, flower designer Katya Hutter. We decided to plan a group tour in the spring that included a workshop.

Voices of the Industry Tulips Travel

Jun 08 | 15 min read

Where Every Rose Tells a Story – Why Ecuador Is the Destination You Can’t Miss in 2026 This October, that place becomes even more special. Expo Flor Ecuador 2026 returns to Quito, and with it comes one of the most exciting opportunities in the floral calendar.

Voices of the Industry

Jun 05 | 5 min read

Katya Hutter at Table Design Exhibition in London

La Grande Bellezza – My Renaissance-Inspired Table Installation at Table Design Exhibition London Inspired by Botticelli's Venus, I transformed a table at The Savoy into a living artwork where flowers, sculpture, and storytelling became one.

Voices of the Industry Floral Events Floral Art

Jun 04 | 5 min read

Onings Shows the Many Sides of the Lily During Dutch Lily Days CEO Sjoerd Onings: "This is where we can really show how versatile the lily is."

Voices of the Industry Floral Events

Jun 03 | 4 min read

IFTEX 2026 Opens in Nairobi as Kenya Flower Sector Grows IFTEX 2026 opened in Nairobi for the thirteenth time, and the opening ceremony left no doubt about what flowers really mean to Kenya.

Voices of the Industry Floral Events

Jun 03 | 3 min read

Floriexpo 2026 Confirmed What Many in the Floral Industry Already Felt Floriexpo 2026 delivered record growth, powerful retail connections, inspiring education, and a clear vision for the future of floral retail.

Voices of the Industry Floral Education Floral Events

Jun 03 | 9 min read

Is the Flower Business Ready for Agentic AI? Marc Andreessen says we quietly crossed AGI. Floriculture has not noticed. Here is what I built inside a flower business, and where serious growers and breeders should start.

Voices of the Industry Remarkable

Jun 01 | 3 min read

Julia Rose on Returning Back to the Melbourne International Flower and Garden Show

When Flowers Became My Way Back: Returning to the Melbourne International Flower & Garden Show At this year’s show, I created a five-day, on-the-ground live activation inside the Great Hall of Flowers, where more than 120,000 visitors moved through the show over the duration of the event.

Voices of the Industry Floral Designs Floral Art

Jun 01 | 5 min read

Our Enemies Are Not Bad People. They Are Bad Ideas. The flower and plant sector has spent a decade on the receiving end of one idea: local is good, imported is bad, less is moral. The people carrying it are often sincere. The idea itself is destructive. A case for sustainability with soul, not sustainability as guilt.

Voices of the Industry Sustainability

May 30 | 3 min read

What Everyone Kept Talking About After Floral Bootcamp at Floriexpo 2026 Curious to read about all the stage talks given at Bootcamp Floriexpo in Fort Lauderdale? Here's a recap!

Voices of the Industry Floral Events Travel

May 28 | 7 min read

Tesselaar Alstroemeria RHS Chelsea feature

Seeing Alstroemeria Take Its Place at Chelsea There are flower shows, and then there is the RHS Chelsea Flower Show. And yes! There were plenty of alstros to be spotted there this year.

Voices of the Industry Floral Events

May 28 | 5 min read

Michael ‘Mr. Plant Geek’ Perry on the Hosta Red Ninja

Hosta Red Ninja Is the Familiar Plant With an Entirely New Personality The winner of the RHS Chelsea Plant of the Year 2026 was selected by Dutch breeder Ninja Kramer, which honestly sounds like the coolest plant breeder name imaginable.

Voices of the Industry Outdoor Plants Garden Plants

May 27 | 2 min read

Enchanting Orchids: The Allure of Nature's Exquisite Gems

Celebrate the Splendor of Orchids

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