Enchanting Orchids: The Allure of Nature's Exquisite Ge...

Let’s Talk About Real Connection As growers, we like to say we’re close to the market. But are we really?

Voices of the Industry

Apr 20 | 4 min read

Our Study in Dutch Masters Just like the paintings that inspired our design and photo series, the intention is not just to be seen, but to be experienced and hold attention a little longer.

Voices of the Industry Floral Art Floral Designs

Apr 20 | 3 min read

Rosa's Secret - Chapter 23: Finally, Kunming John Pouw - a founding father of today's rose world and a novel in the making, from an old boys' industry to a competitive business.

Voices of the Industry Floral Books Trending

Apr 20 | 11 min read

Where Art Meets the Table and a Book Changes the Room – London 2026 Let's talk about Table Design Exhibition, and RSVP at The Savoy, and most of all Tomas De Bruyne's Book launch at The Chancery Rosewood

Voices of the Industry Floral Art Floral Books

Apr 16 | 7 min read

The Living Creations Hydrangea Series: Dutch Innovation in Garden Beauty The collection and class-leading marketing was developed by entrepreneur Alex Schoemaker, whose work has focused on creating stronger, more resilient ornamental Hydrangea suited to today’s gardens.

Voices of the Industry Flowers Garden Plants

Apr 15 | 2 min read

Why Are Red Naomi Roses a Signature Choice? Red Naomi roses bring depth, romance, and structure to weddings, turning floral design into a powerful visual story.

Voices of the Industry Cut Flowers Roses

Apr 10 | 3 min read

Why the Flower Sector Can No Longer Afford to Stay Silent Investigative journalist Geesje Rotgers has spent a decade correcting misinformation about agriculture and ornamental growing. Her message is direct: silence is not safety. It is a choice the sector can no longer afford to make.

Voices of the Industry Interviews Podcasts

Apr 09 | 6 min read

The Best AI Tools for Florists to Save Time and Grow Sales AI can help florists write faster, market more consistently, and stay visible online without losing the personal touch that makes a flower business special.

Voices of the Industry Floral Education How It Works

Apr 08 | 9 min read

Gateway to the Americas Cup – A Competition Close to My Heart The Gateway to the Americas Cup returns to Orlando in June 2026 during the FSFA International Annual Convention. A prestigious international floral design competition hosted by Deborah and Gus De La Flor, where creativity, technical mastery, and retail strategy meet in one inspiring Florida setting.

Voices of the Industry Floral Events

Apr 08 | 3 min read

That Was My Favorite Moment: “Thank You for the Beautiful Flowers” A 35-year floral journey at the Vatican, ending with a heartfelt moment hearing my favorite words in Rome.

Voices of the Industry Thursd Now

Apr 03 | 3 min read

Pericallis Pop: The Plant With the Best Timing of All! From Beekenkamp, these plants burst onto the scene like a perfectly timed encore, bringing vibrant, unapologetic color just when we all need it most.

Voices of the Industry Garden Plants

Apr 02 | 2 min read

At the Heart of the Mark-Making – Botanical Precision and Fine Art There is a specific kind of magic that happens when fine art and floristry collide and this is the result.

Voices of the Industry Flowers

Apr 01 | 5 min read

Enchanting Orchids: The Allure of Nature's Exquisite Gems