The latest spring news

Predictions and the Future of Floristry Prediction is the process of predicting future events or outcomes based on historical data, statistical analyses, and mathematical models. Its goal is to determine what might happen in the future as rationally as possible.

Floral Designs Floral Education Voices of the Industry

Jun 26 | 5 min read

First Came the Anxiety, Then Came the Euphoria We created a large-scale floral art installation in the showroom for Walter Knoll during Design Week at the Salone del Mobile in Milan.

Voices of the Industry Trending Floral Art

Jun 24 | 6 min read

What Unicorn™ Means as a Flower – A Unique Addition to Arrangements I love the special charm it lends to my designs, perfect for my style of arranging.

Voices of the Industry Cut Flowers Floral Art

Jun 24 | 2 min read

Flowers Are How We Know Life Can Be Beautiful From life's happiest milestones to its most difficult farewells, flowers help us express emotions that words often cannot.

Voices of the Industry Floral Education

Jun 23 | 4 min read

IFTEX 2026 – What It Felt Like to Walk Into the Room Where Kenya’s Flower Industry Comes Alive I thought I knew what to expect at IFTEX 2026. I was wrong. In the best possible way.

Voices of the Industry Floral Events

Jun 23 | 4 min read

Talent Award 2026 Highlights the Future of Sustainable Floristry At Florazon Venlo, four talented young florists competed in the Talent Award 2026: Sustainable Florist of the Future. Read our testimonials and get inspired for next year!

Voices of the Industry Floral Education Floral Events

Jun 16 | 7 min read

Here Are the Winners of Gateway to the Americas 2026 Eric Lin takes first place! Aleksandra Flak is beautifully second, and Anna Dementieva finishes third.

Voices of the Industry Floral Art Floral Events

Jun 15 | 6 min read

Marketing for Growers Shouldn't Be an Afterthought Many flower farms overlook branding and visibility. Here's why strategic communication can't be ignored any longer in today's fast-changing floral industry.

Floral Education

Jun 14 | 3 min read

What I Learned Designing With Rose Bahati A designer's perspective on versatility, color, performance, and vase life through four practical floral arrangement concepts.

Voices of the Industry Cut Flowers Roses

Jun 10 | 5 min read

Rosa's Secret - Chapter 24: And Then, The Dream John Pouw - a founding father of today's rose world and a novel in the making, from an old boys' industry to a competitive business.

Voices of the Industry Floral Books Trending

Jun 10 | 7 min read

A Glimpse of a Flower Can Brighten a Stranger’s Day I run a public art studio called Graphic Rewilding with artist, Lee Baker. We take the grey, overlooked bits of a city and put something massive and floral in front of them, and people stop, even just for a moment.

Voices of the Industry Floral Education Flowers

Jun 10 | 6 min read

One Day in a Peony Field – Latex, Armor and a Dream This idea had been living in my mind for a long time: I wanted to combine things I had never seen together before.

Voices of the Industry

Jun 10 | 2 min read

All spring inspiration