The latest spring news

How Polish Florists Source Flowers: A Different Supply Chain Reality Than in Western Europe As a former flower seller for a large Dutch plant exporter to Polish florists and a professional florist myself, I will try to explain this.

Floral Education Voices of the Industry

Feb 24 | 6 min read

The Year Has Officially Begun This is how and why today, we have become much more daytrade and clock-oriented.

Voices of the Industry

Feb 24 | 2 min read

From Cultural Moments To Everyday Demand – The Experience Economy Has Entered Floriculture Are you selling flowers — or creating desire? As culture shapes aesthetics at lightning speed, positioning has become as important as breeding excellence in driving floral demand.

Voices of the Industry How It Works Floral Art

Feb 23 | 6 min read

Real Nature in an Exponential World | AI, Technology and the Value of Living Systems In an era defined by artificial intelligence and exponential technology, the importance of living systems is not diminishing but rising.

Voices of the Industry Sustainability

Feb 23 | 4 min read

44 Years in Flowers: Some Practical Wisdom of a Dutchman in Poland A message to young growers: Production and passion come first.

Voices of the Industry

Feb 23 | 2 min read

Simplifying – When Less Floral Says More Sometimes one honest stem does more than an entire room full of noise.

Voices of the Industry Floral Art Floral Education

Feb 18 | 4 min read

1001 Roses: When a Bouquet Becomes a Statement This is where quality makes the difference. Red Naomi is not just a red rose. It is depth. It is velvet. It is a red that absorbs light and gives back emotion.

Voices of the Industry Cut Flowers Roses

Feb 16 | 2 min read

The Artistry Collection at Camelia Flowers & Events It began very naturally, from a creative feeling rather than a concept. Over time, we grew into it, and before we knew it, it became an independent artistic expression.

Voices of the Industry Floral Art

Feb 16 | 2 min read

When Valentine’s Flowers Become a Media Punching Bag Every Valentine’s Day, flowers become a headline problem. Here is a personal perspective on residues, media framing, innovation, and why the global floral sector must lead with context instead of defensiveness.

Voices of the Industry Valentine Sustainability

Feb 16 | 6 min read

Creating My Valentine Arrangement Step by Step How to make a simple but inspiring design with a touch of love.

Voices of the Industry Floral Art Floral Designs

Feb 12 | 3 min read

Business Is Full of Changes Adapting strategy, rethinking assumptions, and responding to shifting markets in today’s European landscape.

Voices of the Industry Floral Education Trending

Feb 11 | 4 min read

When AI Makes Everything Look Real Then People Start Looking for What Is As artificial intelligence makes everything look increasingly real, trust quietly erodes, and people begin searching for experiences that cannot be simulated.

Voices of the Industry Sustainability Indoor Plants

Feb 10 | 3 min read

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