The latest spring news

Quite an Experience Designing With Exceptional Flowers by Miss Alstroemeria I focused on creating interior arrangements, and it [Alstroemeria] proved itself to be a true luxury flower that can hold space entirely on its own.

Voices of the Industry Floral Designs Cut Flowers

May 21 | 2 min read

Flower Shop Website: 10 Reasons Your Floral Business Needs One A flower shop website is no longer optional for any florist who wants to grow. From helping customers order online and get same day delivery to showcasing fresh flowers and floral arrangements, a professional website is the foundation of a thriving floral business.

Floral Education Voices of the Industry

May 21 | 10 min read

Pesticides: The Word That Kills Nuance The entire chain – from grower to exporter to florist – needs to stop rewarding the claim over the craft, and start making room for the full story.

Voices of the Industry Sustainability

May 13 | 5 min read

The Emotional Value of Flowers in a Fast-Moving World Human connection, memory, and thoughtful gestures continue to shape how people express care and presence today.

Voices of the Industry Cut Flowers

May 13 | 4 min read

Flower Genetics: The Invisible Engine Behind the Ecuadorian Rose How genetic innovation defines Ecuador's competitiveness in the global floral market.

Voices of the Industry Roses

May 11 | 8 min read

Education and Training as Key Drivers of Sustainable Floriculture Practices The modern-day flower industry's growth has made continuous, well-thought-out training as essential a part of business as any other sustainable practice.

Sustainability Floral Education Voices of the Industry

May 11 | 8 min read

The Modern Flower Shop and Where We're Going People haven't changed. They still crave connection with another person, and what better way to express feelings in that relationship than with flowers?

Voices of the Industry Floral Education Flowers

May 08 | 4 min read

Enter the Flowerverse With Ball SB Varieties Developed around carefully selected varieties by the renowned breeder, the new [Flowerverse] brand shows how flowers can go beyond arrangements and transform into immersive experiences.

Voices of the Industry Floral Designs

May 08 | 2 min read

BROKEN... When Floral Design Moves Beyond Decoration – Team Romania at Floralien Ghent 2026 This powerful installation explores fracture, tension, and connection: floral design can engage with uncertaintay without resolving it.

Voices of the Industry Trending Floral Events

May 06 | 4 min read

J Schwanke Is Still Getting People to Buy Flowers I had J on Flowers and Cents recently, and honestly, it felt less like an interview and more like catching up with an old friend from the flower family.

Voices of the Industry

May 06 | 10 min read

Linking Biodiversity Conservation With Floriculture Sustainability Conserving the biodiversity is not just an adjunct to effective flower cultivation, but the very basis upon which a sustainable flower production thrives.

Voices of the Industry Floral Education Flowers

May 05 | 10 min read

Why Anigozanthos (Kangaroo Paw) Is Ready for a Different Role in Floral Design This flower is moving from niche to daily floral work. Become part of this movement!

Voices of the Industry Cut Flowers

Apr 30 | 2 min read

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