De Ruiter was founded in 1913 and has been working continuously on the breeding and improvement of the rose as a product. De Ruiter was originally a family business and has since grown into an organization of international renown in the breeding and propagation of numerous varieties of roses.
De Ruiter has developed breeding programs for cut roses, hip roses, Freiland roses, pot roses, patio roses, and garden roses. The key aspects are plant health, productivity, uniformity, transportability, colors, cultivation technology, environmental requirements, and longevity.
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