The International Floriculture Trade Expo (IFTEX) is an event that shines a well-deserved spotlight on plants and flowers, more so those that come from Kenya, and the general Eastern Africa region. From June 3 to 5, 2025, this event makes a return at the Visa Oshwal Community Centre in Nairobi, Kenya. And, in their true nature of bringing you all you'd want to know about floral beauty and bounty, Thursd, the premier platform promoting plants and flowers, delights in showcasing the magnificence of the country’s flowers and—at this year's event—looks forward to forging and building new connections, and continue demonstrating just how essential the platform is when it comes to the success of this dynamic industry.
A Unique and Rich Floral Destination in the World of Flowers
As everyone knows by now, when it comes to floriculture, the Kenyan contribution to this industry is truly commendable. As a platform known for enhancing floral connections, Thursd is honored to be a part of the country’s floriculture industry's continued growth and prosperity. After all, the platform generally plays the role of facilitating initiatives like IFTEX when it comes to building and reinforcing the global flower industry.
If you've ever seen and admired the lively colors, or the exquisite forms of a bouquet made up of Kenyan roses, Chrysanthemums, Gypsophila, Asters, and lilies—of course the range is almost infinite—or perhaps just experienced the grace and elegance of the country's stunning floral offerings, then you've, definitely, have a feel of the sheer beauty that this East African nation's floriculture industry has to offer to the floral world.
Right from the greenhouses that span the fields in Naivasha, Nakuru, Nanyuki, Timau, and many other regions, to the open summer flower fields where the flowers develop develop from seedlings into a flowerful delight, and are shipped to the far-flung destinations across the world where their beauty and fragrance continue to delight, then you'd concede that Kenyan flowers are truly a gift that keeps on giving.
Yet, this is a sentiment that Thursd wholeheartedly shares; the notion that Kenya is among the most unique, fascinating, and rich floral destinations anywhere in the world, and that its array of flowers is practically endless. What’s more, the country is blessed with, perhaps, the most conducive weather conditions for flower cultivation, and the employees of the flower farms, from the farm workers to the supervisors and managers, are among the most skilled and hardworking.
As a platform dedicated to connecting flower and plant enthusiasts, Thursd has therefore made it a mission to bring all these out; to showcase the splendor and significance of the global floriculture trade. And this is made even special by the mere fact that the Kenyan flower industry holds a special place in the very core of the platform’s activities. That is why the team at Thursd—including myThursd—is thrilled to be participating in this year's IFTEX, an event that recognizes how much the Kenyan flower industry contributes to the world of flowers.
Celebrating the Unique Roles of Everyone in the Kenyan Flower Industry
In the exchanges with breeders, growers, wholesalers, florists, and other industry professionals, the goal of Thursd is to amplify the message that this is not just a flower platform but also a champion for the people and products that make the Kenyan flower trade flourish. The dedicated farm workers who carefully and tirelessly tend the flowers, the savvy managers who supervise different processes and logistics, and every member of the Kenyan flower value chain who plays a vital role, Thursd is here to celebrate them all!
It is these individuals' passion, dedication, expertise, and sheer hard work that go into cultivating flowers that are fit for the global market, because these flowers do not just happen by chance; they are the result of immense labor, innovation, and dedication.
Thursd's commitment to the Kenyan flower industry runs deeper than just recognition. This is a platform that is here to connect, educate, and empower everyone in the industry. Through their user-friendly interface, the team aims to help breeders, growers, wholesalers, retailers, logistics players, florists, and ultimately the consumers discover new varieties, learn about best practices, and share their insights and experiences.
After all, as they say, a rising tide lifts all boats, and by uplifting the Kenyan flower industry as a whole, Thursd believes that everyone involved can thrive. Attending this important event and engaging with your peers in the industry means you support the industry in general. So mark your calendar, take your time to be at the floral fair.
