The International Floriculture Trade Expo (IFTEX) often shines a well-deserved spotlight on flowers (and plants), to a great extent, those coming from Kenya and the general Eastern Africa region. From June 2 to 4, 2026, this event makes a return to the Visa Oshwal Community Centre in Nairobi, Kenya.
And, in their true nature of bringing you all you'd want to know about the floral beauty, Thursd, the premier platform promoting plants and flowers, will be taking part as well, showcasing the beauty of the flowers at this year's event. Thursd simply looks forward to building new connections and keeping showing their role in pushing for the success of this dynamic industry.
A Rich Floral Destination
As all know by now, when it comes to flowers, Kenya's contribution to this industry is truly commendable. As a platform known for promoting the industry and enhancing floral connections, Thursd is always proud to be a part of Kenya's floriculture industry's sustained growth and development, often playing the role of pushing the visibility of initiatives like IFTEX when it comes to building and reinforcing the flower industry.
If you've ever (seen and) admired the lovely colors, or the beauty of a bouquet made with Kenyan roses, Gypsophila, Asters, Chrysanthemum, Delphinium, or lilies (the range is almost infinite), or perhaps just experienced the elegance of the country's stunning floral offerings, then you've, definitely, had just a little feel of the beauty of this East African country's floriculture industry and what it has to offer.
Right from the greenhouses in flower farms in Timau, Naivasha, Nakuru, Nanyuki, Eldoret, and even Suam, a small bordertown at the foot of Mt Elgon, in Western Kenya's Kitale region, alongside many others, to the open summer flower fields where the flowers develop under the open sunny skies, and are shipped to destinations across the world, you'd admit that Kenyan flowers are easily the gift that keeps on gifting.
Yet, this is a sentiment that Thursd wholeheartedly shares; the notion that Kenya is among the most unique, fascinating, and rich floral destinations anywhere in the world, and that its varieties of flowers are practically endless. What’s more, the country is blessed with, perhaps, the most conducive weather conditions for flower cultivation, and the employees on the farms, from the farm workers to the supervisors and managers, are among the most skilled and hardworking.
As a platform dedicated to connecting flower and plant enthusiasts, Thursd has therefore made it a mission to bring all these out; to showcase the splendor and significance of the global floriculture trade. And this is made even more special by the mere fact that the Kenyan flower industry holds a special place in the very core of the platform’s activities. That is why the team at Thursd will be participating in this year's IFTEX, recognizing how much the Kenyan flower industry contributes to the floral world.
Celebrating the Unique Roles of Everyone in the Kenyan Flower Industry
In the exchanges with breeders, growers, wholesalers, florists, and other industry professionals, the goal of Thursd is to amplify the message that this is not just a flower platform but also a champion for the people and products that make the Kenyan flower trade flourish.
The dedicated farm workers who tirelessly tend the flowers, the savvy managers who supervise different processes and logistics, and every member of the Kenyan flower value chain who plays a vital role; Thursd is here to celebrate them all!
It is these individuals' passion, dedication, expertise, and hard work that go into cultivating flowers that are fit for the global market. Because flowers do not just happen by chance; they are the result of immense labor, innovation, and dedication. This explains why Thursd's commitment to the Kenyan flower industry runs much deeper.
This is a platform that is here to connect, educate, and empower everyone in the industry. Through their user-friendly interface, the team aims to help breeders, growers, wholesalers, retailers, logistics players, florists, and ultimately the consumers discover new varieties, learn about best practices, and share their insights and experiences.
A New Experience That Makes Everything Even More Exciting
During IFTEX 2026, Thursd will also be introducing Thursd Shop, a curated sourcing platform where selected European florists order directly from a handpicked group of growers across six major flower-producing origins. Kenyan growers will really appreciate this. The flowers arrive in structured boxes with clear origin information, consistent stem quality, and the freshness that comes from a shorter, more controlled route from farm to studio.
This does not mean florists are managing relationships with individual farms across time zones. Thursd Shop handles the curation, logistics coordination, quality standards, and sourcing relationships. The florist orders through a single trusted channel and receives product that carries real provenance. It is not a replacement for existing wholesale or auction relationships, but a smarter additional channel for florists who want more than availability.
So, as they say, a rising tide lifts all boats; by uplifting the Kenyan flower industry as a whole, Thursd believes everyone involved can thrive. Attending this important event and engaging with your peers in the industry, therefore, means you support the industry in general. So mark your calendar, take your time to be at the floral fair from June 2 to 4.
