On August 4, 2025, a devastating storm struck the Bishoftu area in Ethiopia’s Oromia region, unleashing heavy hail and fierce winds that severely damaged multiple flower farms. Greenhouses and essential infrastructure were severely impacted, dealing a significant blow to the region’s floriculture sector – a vital component of Ethiopia’s economy. Recovery efforts are underway, but are being hindered by the widespread power outages and reliance on imported materials.
These hurdles necessitate government assistance and expedited customs procedures for critical supplies.
Rose Breeder De Ruiter Offers Support
The De Ruiter Team, with a local presence in Ethiopia, expressed its deep sadness over the damage caused by the recent hailstorm in Ethiopia to your crop, greenhouses, and other facilities. And likes to help where possible.
"The De Ruiter Team would like to express its deep sadness over the damage caused by the recent hailstorm in Ethiopia to your crop, greenhouses, and other facilities. We know with how much dedication, hard work, and effort you have managed to create each of the flower farms and have daily invested time and money in your rose production.
This is a big loss for you personally and for the entire industry. De Ruiter wishes to express its full support to you as well as to the flower industry while you are fighting the forces of nature, in an effort to rise above these challenges, overcome this disaster, and rebuild stronger.
Your skills, passion, and resilience will bring the greenhouses back to life, and your roses will bloom again, even more beautifully.
De Ruiter, as your business partner, stands with you."
