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Pollinating the stems of a rose for breeding
Who Are the Most Innovative Rose Breeders in the World? Rose innovation begins years before a variety reaches the market. From genetics and color development to disease resistance and post-harvest performance, modern breeding programs shape the future of the global cut flower industry.
Roses How It Works Floral Education
Mar 16 | 16 min read
How Does Tulip Breeding Work? Here’s the Long Process of Creating Your Favorite Tulips
How Does Tulip Breeding Work? – From the First Cross to a Named Variety Several choices are involved: the parents to pair, how to move pollen by hand, how to raise seedlings that behave unlike their parents, and how to multiply one promising bulb into millions that will look and perform the same.
Top Floral Stories Floral Education Tulips
Mar 11 | 10 min read
Senti Intensity Campaign
From Cultural Moments to Everyday Demand, the Experience Economy Has Entered Floriculture Are you selling flowers, or creating desire? As culture shapes aesthetics at lightning speed, positioning has become as important as breeding excellence in driving floral demand.
Voices of the Industry How It Works Floral Art
Mar 03 | 6 min read
Danziger Roses for Valentine's Day.
Danziger’s New Roses Ready to Inspire Floral Design This Valentine’s Season These roses are a combination of availability and character, offering designers the reliability and creative possibilities they seek.
Cut Flowers Roses Valentine
Jan 21 | 6 min read
De Ruiter X-pression Roses
A Global Story of Roses, People, and Creating Flower Business De Ruiter Innovations operates as a truly multicultural family. Each region brings its own rhythm to the market.
Cut Flowers Roses
Jan 07 | 6 min read
Gert-Jan Hoogendoorn at Anthura
How Anthura Leads the Way in Sustainable and Beautiful Innovation A visionary approach to breeding explained by master of the game Gert-Jan Hoogendoorn.
Indoor Plants How It Works Orchids
Oct 22 | 6 min read
Ethiopian Storm Damage Greenhouses
A Message for Those in Challenging Times in Rose Production in Ethiopia De Ruiter, as your business partner, expresses its full support to the flower industry in Ethiopia.
Remarkable
Aug 26 | 1 min read
Lars Schalkers from United Selections
Rose Breeding Starts in Africa This is what happens at United Selections' breeding facilities in Nakuru, Kenya
Interviews Roses
Jun 26 | 6 min read
United Selections
United Selections and Icon Selections Forge a Commercial Partnership in Africa African chrysanthemum growers will be thrilled with this collaboration.
Oct 25 | 4 min read
Floricultura Genetics Interview Stefan Kuiper feature on Thursd
Genetics of Phalaenopsis Is About Balancing Beauty and Science Take an inside look at orchid breeding with Floricultura's specialist Stefan Kuiper.
Interviews Orchids
Aug 16 | 7 min read
Magical Art of Breeding feature on Thursd
The Art of Breeding Flowers and Plants How are new horticultural beauties created and discovered? And are you a breeder?
Floral Education How It Works
Jul 12 | 8 min read
the-search-for-a-black-anthurium-featured
The Search for a Black Anthurium A lot of flowers makes the plant ultimately attractive to the consumer
Archives
May 13 | 2 min read
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