As the floriculture world turns its attention to HortiFlora Expo 2026, growers across Ethiopia are preparing to present what defines their production today. Among them is East African Magical Farms (EMF), a company that has built its name around consistency, scale, and a focused carnation program.
Their participation this year reflects both continuity and progress. With a strong presence in international markets, EMF is using HortiFlora as a moment to reinforce relationships while opening the door to new partnerships.
A Focused Carnation Program From High Altitude Farms
At this year’s exhibition, EMF will present its full carnation assortment, covering both standard and spray types. Production takes place at an altitude of 2500 meters, a factor that directly influences stem strength, color development, and overall performance.
The range includes well-established varieties alongside newer selections that are already showing strong results in international markets. The focus remains clear. Deliver a product that performs consistently across different supply chains while meeting the expectations of wholesalers and retailers.
Why HortiFlora Still Matters
For EMF, HortiFlora remains a key meeting point for the global flower trade. It creates direct access to buyers, partners, and decision makers who are actively sourcing from Ethiopia.
At the same time, the event reflects the broader position of Ethiopia as one of the leading flower-producing countries today. It highlights how the industry continues to evolve in terms of reliability, production standards, and market reach. For EMF, this is not just about visibility. It is about maintaining relevance in a competitive global market while strengthening long-term relationships.
What Visitors Will Experience at the EMF Booth
Visitors to the EMF booth can expect a clear and structured presentation of the company’s product range and what it stands for in practical terms. The team will be available to walk visitors through their varieties, explain production processes, and discuss supply capabilities.
The focus is on direct conversations around quality standards, availability, and long-term partnerships. Buyers and industry professionals will have the opportunity to understand how EMF maintains consistency across its operations and how it supports year-round supply. EMF will be located at Booth A2.16, where visitors can meet the team and engage in business discussions.
Continuous Improvements Behind the Scenes
Beyond what is visible at the stand, EMF continues to invest in improving how it operates. Recent developments include more structured grading and packing systems, ongoing trials with new carnation varieties, and internal improvements aimed at strengthening consistency across shipments.
These efforts are carried out in close cooperation with breeders, ensuring that both current and future varieties meet market requirements. The direction remains focused on building a system that supports reliability at scale while adapting to changing market demands.
A Long-Term Approach to Sustainability
Sustainability at EMF is part of its long-term business approach. The company continues to improve environmental practices through responsible water use, optimized fertilizer application, and integrated pest management.
EMF is fully compliant with key industry standards, including GlobalGAP GAP, GlobalGAP IDA, and EHPEA Silver. Alongside environmental efforts, the company maintains a strong focus on social responsibility by providing stable employment, safe working conditions, and ongoing training for its workforce. These efforts contribute not only to internal operations but also to the continued development of the Ethiopian floriculture sector.
Meeting EMF at HortiFlora 2026
As HortiFlora 2026 approaches, EMF presents a clear offer to the market. A focused carnation program, consistent production, and a system built to deliver at scale.
For visitors attending the exhibition, their stand offers a direct opportunity to understand how the company works, what they offer, and where they are heading next. Visit East African Magical Farms at Booth A2.16 to connect with the team and explore potential collaborations.
All pictures courtesy of @emf_flowers.
