Floraprima, Rosaprima's sister brand, is pleased to present the Natura Moderna Collection, one of its most innovative and forward-thinking designs to date. Designed for contemporary florists and sophisticated event planners, the collection honors a fresh take on classic beauty that is now acknowledged globally. Plus, it just got awarded first place in one of the most prestigious trade fairs in the world!
Natura Moderna Dolce Sets the Global Standard
Standing at the front of the collection, Natura Moderna Dolce. This year, Dolce earned Best in Show at the Society of American Florists' 140th Annual Convention and was awarded First Place in the "Other Cut Flowers" category at Proflora 2025 — two of the industry's most prestigious recognitions.
Competing among the world's leading growers, breeders, and designers, Dolce caught not only judges' attention to the maximum, but everyone who strolled by the trade fair, with its refined color, graceful structure, and exceptional performance.
The team said:
"These awards reflect our mission to create florals that inspire. This variety embodies a new vision for modern floral design."
All Impact in One Flower
Designers who prefer options are the target audience for the Natura Moderna Collection. Numerous blossoms with paper-thin petals that transition between forms and styles are carried on each stem. They are perfect for basic, organized, and waste-conscious work because they fill space without feeling necessarily heavy.
It doesn't matter if you're looking for minimalist or sculptural centerpieces; the collection adapts perfectly to any design language — light, airy, and intuitively elegant.
Key Features of the Natura Moderna Collection
- Airy, multi-petal texture for a refined, modern aesthetic
- Long stems with multiple blooms, which means maximum volume with fewer stems
- Exceptional vase life for long-lasting arrangements
- Designed with efficiency and sustainability in mind
- Available exclusively through Rosaprima's wholesale partners
A Product Designed for Visionaries
The Natura Moderna Collection was created by a visionary team for florists and designers who view flowers as the centerpiece of stories and designs. Each stem represents and symbolizes the company's confidence and innovation within its range of products.
Already used by designers across the U.S. and Europe, Natura Moderna will become a favorite for editorial shoots, luxury events, and installations where design and emotion converge.
With one of Floraprima's greatest achievements at Proflora 2025, it becomes clear that the collection signals their move toward a future that has as its main motto precision, purpose, and modern design thinking. The collection is now available now through select wholesale partners.
Photos courtesy of Floraprima.
