The Slow Flowers Worldwide Summit is gearing up for its first-ever online event, scheduled for January 9-11, 2025. This virtual gathering aims to unite floral professionals and enthusiasts from around the globe, offering a platform to share knowledge, foster connections, and inspire sustainable practices within the floral industry.
A Global Gathering for Floral Enthusiasts
Traditionally held as an in-person conference, the Slow Flowers Summit has evolved into a dynamic event that brings together creative professionals, thought leaders, and pioneering voices in the progressive Slow Flowers community. The 2025 Summit marks a significant shift, embracing a fully online format to accommodate a broader international audience. This change reflects the Summit's commitment to inclusivity and accessibility, allowing participants from various regions to engage without the constraints of travel.
Debra Prinzing, founder of Slow Flowers and producer of this summit:
“We invite floral professionals and flower lovers to learn new skills and techniques from Slow Flowers experts and to uplift their goals and ambitions for the coming season. The Summit is designed for floral professionals working in all facets of the floral marketplace – from the seed to the bouquet.
We are committed to promoting domestic flowers, raising consumer awareness, and uniting flower farmers with florists and customers. The Slow Flowers Movement has been emulated around the world—and emerging groups are eager for access to the same innovation, information, and inclusive approaches enjoyed by our members, but specialized for their own markets. The Slow Flowers Worldwide Summit is designed to provide inspiration for flower farmers, floral designers, and flower lovers, wherever they are based.”
Diverse and Insightful Programming
Over the course of three days, attendees can expect a rich lineup of educational sessions, panel discussions, and design demonstrations. The program features fifteen floral education sessions and round-table panels with international sustainable floral leaders, as well as bonus content from special guest presenters. This diverse programming is designed to stimulate curiosity, examine conventional assumptions, and explore conscious and ethical practices in the floral industry.
Notable Speakers and Sessions
The Summit boasts an impressive roster of speakers, each bringing unique expertise to the table:
Holly Heider Chapple: As the creative director behind Holly Heider Chapple Flowers and owner of Hope Flower Farm and Winery, Holly will share design inspiration from her extensive experience in luxury wedding flowers.
Kristen Griffith VanderYacht: Known for his role as head judge on Netflix’s "The Big Flower Fight," Kristen will discuss seasonal sourcing and shopping the market, drawing from his background as a celebrity floral designer and owner of Wild Bloom in Seattle.
Eileen Tongson: Owner of FarmGal Flowers, an urban flower farm and design studio, Eileen will cover cutting garden planning and floral design, emphasizing the importance of teaching others to grow and share flowers.
Hannah Morgan: Founder of Fortunate Orchard, Hannah will delve into large-scale seasonal arrangements, highlighting her commitment to sourcing primarily from the West Coast and her own garden.
Toni Reale: As the founder of Roadside Blooms, Toni will discuss keeping it local and sustainable, reflecting her passion for the Slow Flowers Movement and sustainable floristry.
Sarah Statham: Based in Yorkshire, U.K., Sarah will explore creating a workshop destination for flower lovers, sharing her journey from a 20-year career in a different field to finding her calling in flowers.
Mara Tyler: Owner of The Farm at Oxford, Mara will talk about diversification to sustain your floral business, drawing from her experience growing a stunning array of seasonal blooms.
Briana Bosch: Founder of Blossom & Branch Farm, Briana will discuss building the authentic floral brand, sharing insights from starting her Colorado flower farm in 2019.
Kirsten McMahon: An advocate for sustainable floristry in Australia, Kirsten will share her experiences and practices in promoting sustainability within the floral industry.
Melissa Feveyear: Known as a mission-driven florist, Melissa will share her journey and insights into creating a floral business with a strong mission and values.
Shanda Zelaya: Specializing in bridal bouquets with heart, Shanda will discuss her approach to creating meaningful and personalized bridal arrangements.
Becky Feasby: Becky will unpack the sustainable rose, exploring sustainable practices in rose cultivation and design.
Natasa Hansen: Natasa will talk about creating community and corporate partnerships with local flowers, sharing her experiences in building connections through floristry.
Pilar Zuniga: Owner of Gorgeous and Green, Pilar will discuss the sustainable floral studio, emphasizing eco-friendly practices in floral design.
Amy Stewart: Author and floral enthusiast, Amy will lead a session on drawing your designs, combining art and floristry.
Each session is crafted to provide practical knowledge and inspire attendees to adopt sustainable and innovative practices in their floral endeavors.
Join the Movement
The Slow Flowers Worldwide Summit offers a unique opportunity to connect with like-minded individuals, learn from industry leaders, and contribute to the growing movement toward sustainable and ethical floristry. Whether you're a seasoned professional or a passionate flower lover, this event promises valuable insights and inspiration to elevate your floral journey.
When & Where
Please note that this event will take place only online. The dates and active hours times are Thursday 9th to Saturday 11th of January, 2025, daily from 7.00 AM PST to 8.30 PM PST.
Registration Details
Don't miss out on this enriching experience. Register today and be part of a global community dedicated to the art and ethics of floristry.
Registration for the Slow Flowers Worldwide Summit is now open. Attendees will have full access to live chats and speaker Q&A sessions during the event dates. Additionally, registered participants can watch replay videos of all sessions for three months following the Summit, allowing for flexible engagement with the content.
