Florists, gear up! The Society of American Florists (SAF) Annual Convention is back, and it's shaping up to be a phenomenal event. Held this year from August 6-9, 2024, at the JW Marriott Turnberry Resort & Spa in Miami, FL, it's the go-to event for anyone involved in the floral industry.
Here's a sneak peek at what to expect, from business seminars to the Supplier Expo and all the incredible networking opportunities in between.
Why Attend the SAF Annual Convention?
Every year 400 florists, suppliers, wholesalers, and enthusiasts all gather under one roof to network, learn, and celebrate their shared love for flowers. Here's what you'll experience:
- 20 educational sessions designed to help you discover new growth opportunities and increase your profitability.
- Behind the Scenes Tour of Miami Floral Operations: Learn how fresh product moves through Miami on an optional tour of several top import and bouquet companies, logistic hubs, and a large event production company.
- Convention favorites: The Outstanding Varieties Competition and Sylvia Cup Competition, the Experience Zones, networking receptions, and much more!
Unmatched Networking Opportunities
Connecting with like-minded professionals is one of the convention's highlights. Whether you're a floral shop owner, designer, or supplier, you'll find countless opportunities to mingle and build relationships with peers. The SAF's relaxed, community-centric vibe makes it easy to spark conversations and share insights.
Cutting-Edge Education
The SAF Annual Convention doesn't just keep you in the loop — it propels you ahead of the curve. Tailored educational sessions give you actionable strategies and fresh perspectives on everything from managing your business finances to floral design trends.
Talmage McLaurin's keynote session will reveal compelling trend directions that will help you better tap into today’s consumer and sell more flowers in 2025!
SAF Miami 2024 helps you find growth opportunities with 20 education sessions focused on:
- Strategies to grow your business
- Economic and consumer insights
- Inspiring and engaging your team
- Leveling up customer service
The Supplier Expo
Discover the latest innovations at the Supplier Expo, a must-see at the convention. It's your one-stop shop for everything floral, from blooms and greenery to the newest tech and equipment. This is where you can source the best products and services to keep your business thriving. It's a treasure trove of inspiration and practical solutions, giving you a competitive edge in the industry.
Plus, take an optional tour of the inner workings of Miami floral importing operations as well as a leading event production company.
Competitions
Outstanding Varieties Competition
See new and up-and-coming flower and plant varieties at the Outstanding Varieties Competition. Browse dozens of entries from growers and breeders around the world who have come together to showcase their most outstanding varieties of flowers and foliage.
The 55th Annual Sylvia Cup Design Competition
Watch as floral designers competing in the longest-running national, live design competition are given the same flowers, foliage, and design supplies with just two hours to complete arrangements based on a surprise theme.
Ready to Register?
The SAF Annual Convention is more than just an event—it's a community celebration where you can learn, grow, and get inspired. Whether you're looking to expand your business, refine your design skills, or simply reconnect with your floral friends, this convention has it all.
“Attending an SAF event sets your soul on fire,” says Christine Guenther of Wildflower, Glen Burnie, Maryland, who attended SAF’s 2023 convention. “I have so many ideas and inspiration to update practices in my business, not only to promote our store but the flower industry in general.”
So, what are you waiting for? Mark your calendar for August 6-9, and be there at the JW Marriott Turnberry Resort & Spa in Miami, Florida.
Ready to register or need more info? Head over to the SAF Annual Convention website and get all the details. Here's to a blooming good time!
“Year after year, this convention excels at bringing all segments of the floral industry together to provide everything business owners need to navigate challenges, leverage opportunities, and plan for success,” says SAF President Oscar Fernandez. “You can’t afford to miss it.”
Get Involved With SAF
If you're not already a member of the Society of American Florists, now's the time to consider joining. Membership gives you access to year-round resources, advocacy, and discounts on events like the Annual Convention. Here's a glimpse at some benefits:
- Educational Resources: Access webinars, whitepapers, and guides to keep your business on top of industry trends
- Advocacy: SAF is your voice in Washington, D.C., advocating for policies that support the floral industry
- Networking Opportunities: Connect with fellow florists, suppliers, and wholesalers through live and virtual events, online forums, and the Annual Convention
- Discounts and Promotions: Save on products, services, and convention registration fees
All photos courtesy of SAF.
