Registration's Open for the 2024 SAF Annual Convention!

Prep up for USA's florist event of the year in marvelous Miami.

By: THURSD. | 08-05-2024 | 4 min read
Floral Events
SAF Annual Convention

Florists, gear up! The Society of American Florists (SAF) Annual Convention is back, and it's shaping up to be a phenomenal event. Held this year from August 6-9, 2024, at the JW Marriott Turnberry Resort & Spa in Miami, FL, it's the go-to event for anyone involved in the floral industry.

Here's a sneak peek at what to expect, from business seminars to the Supplier Expo and all the incredible networking opportunities in between.

Why Attend the SAF Annual Convention?

Every year 400 florists, suppliers, wholesalers, and enthusiasts all gather under one roof to network, learn, and celebrate their shared love for flowers. Here's what you'll experience:


Christine Guenther Wildflower SAF quote

SAF Annual Convention Outstanding Varieties Competition 2023
The Outstanding Varieties Competition


Unmatched Networking Opportunities

Connecting with like-minded professionals is one of the convention's highlights. Whether you're a floral shop owner, designer, or supplier, you'll find countless opportunities to mingle and build relationships with peers. The SAF's relaxed, community-centric vibe makes it easy to spark conversations and share insights.

Cutting-Edge Education

The SAF Annual Convention doesn't just keep you in the loop — it propels you ahead of the curve. Tailored educational sessions give you actionable strategies and fresh perspectives on everything from managing your business finances to floral design trends.

Talmage McLaurin's keynote session will reveal compelling trend directions that will help you better tap into today’s consumer and sell more flowers in 2025!

SAF Miami 2024 helps you find growth opportunities with 20 education sessions focused on:


SAF Annual Convention Trends presentation
Trend session at SAF's annual convention


The Supplier Expo

Discover the latest innovations at the Supplier Expo, a must-see at the convention. It's your one-stop shop for everything floral, from blooms and greenery to the newest tech and equipment. This is where you can source the best products and services to keep your business thriving. It's a treasure trove of inspiration and practical solutions, giving you a competitive edge in the industry.

Plus, take an optional tour of the inner workings of Miami floral importing operations as well as a leading event production company.


SAF Annual Convention Supplier Expo 2023
Rosaprima's booth at the Supplier Expo



Outstanding Varieties Competition

See new and up-and-coming flower and plant varieties at the Outstanding Varieties Competition. Browse dozens of entries from growers and breeders around the world who have come together to showcase their most outstanding varieties of flowers and foliage.

The 55th Annual Sylvia Cup Design Competition

Watch as floral designers competing in the longest-running national, live design competition are given the same flowers, foliage, and design supplies with just two hours to complete arrangements based on a surprise theme.


SAF Annual Convention Competition 2023
Floral designer Robbin Repp creating at the Sylvia Cup


Ready to Register?

The SAF Annual Convention is more than just an event—it's a community celebration where you can learn, grow, and get inspired. Whether you're looking to expand your business, refine your design skills, or simply reconnect with your floral friends, this convention has it all.

“Attending an SAF event sets your soul on fire,” says Christine Guenther of Wildflower, Glen Burnie, Maryland, who attended SAF’s 2023 convention. “I have so many ideas and inspiration to update practices in my business, not only to promote our store but the flower industry in general.”

So, what are you waiting for? Mark your calendar for August 6-9, and be there at the JW Marriott Turnberry Resort & Spa in Miami, Florida.

Ready to register or need more info? Head over to the SAF Annual Convention website and get all the details. Here's to a blooming good time!

“Year after year, this convention excels at bringing all segments of the floral industry together to provide everything business owners need to navigate challenges, leverage opportunities, and plan for success,” says SAF President Oscar Fernandez. “You can’t afford to miss it.”


SAF President Oscar Fernandez
SAF President Oscar Fernandez


Get Involved With SAF

If you're not already a member of the Society of American Florists, now's the time to consider joining. Membership gives you access to year-round resources, advocacy, and discounts on events like the Annual Convention. Here's a glimpse at some benefits:


All photos courtesy of SAF.


SAF banner



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