New Study Puts Into Context What Gen Z Wants From Flowers
Presented by the Floral Marketing Fund (FMF) and co-sponsored by industry leaders, CalFlowers and FTD, it provides research-based guidance on how to reach and connect with the Gen Z market – insights that will help increase sales!
Why Do Some Flowers Open Only During the Day?
The science behind this phenomenon comes down to evolution, ecology, pollinator behavior, and the biological rhythms that govern almost every living thing.