The whirlwind of Valentine’s Day and International Women’s Day may be gradually fading, but the floral world hardly slows down, because more celebrations are coming up. Think of Mother’s Day, spring weddings, different festivities, and numerous other occasions. For growers (and also florists), this is the perfect time to prepare.
Breeder United Selections has, in effect, introduced new varieties that promise a combination of beauty, performance, and reliability for different occasions. These roses will, without doubt, delight growers and florists looking to stay ahead of the curve. Roses, after all, have a language of their own regardless of the different occasions.
Roses for All the Ongoing Seasons
While February may be known for its heightened rose demand, growers know that the months that follow often present more steady opportunities. People never quite stop giving flowers; they just change the reasons. A diverse selection of roses that travel well, open beautifully, and remain fresh for longer is crucial to meeting the changing demands.
For the most part, that is where United Selections steps in, with roses not just bred for their beauty, but also for ease of growth, consistency, and reliable vase life. Their new introductions show pragmatism just as much as they show artistry in flower breeding.
All the varieties in their new lineup share strong qualities, like a long vase life, good disease tolerance, relative ease of growing, and lengths that work well across different arrangement styles. This is the kind of reliability that one does not just easily get.
So which roses are these?
Red Love
For those growing roses, a reliable red variety is always a gem. Red roses have a certain expectation. And United Selections' new Red Love lives up to its name. It is a highly productive variety and pairs this productivity with an attractive, velvety tone that doesn’t blacken. Plus, the flower opens evenly and just right.
This rose’s stem lengths (50 cm to 70 cm) make it suitable for a wide range of markets, from premium to standard retail bunches. Importantly for today’s growers, it effortlessly travels across great distances. Red Love is the sort of variety that florists can trust to arrive in good condition and still perform well in the vase. For them, that means fewer unwanted surprises when unboxing.
New Codes (Varieties) Worth Watching Out For
Red Love is, by all means, not the only variety you should look forward to from United Selections in the coming months. Several other promising varieties are currently in the final stages of evaluation. Though not yet formally released, these varieties are already drawing strong interest from growers and floral professionals for their performance, form, and other reliable traits.
US 0264Y is one of those varieties. This rose features a rich bi-pink tone and impressive flower (size) production. It delivers excellent results in sea freight, maintaining freshness and structural integrity even after long-distance shipping, which are all essential qualities in today’s global flower markets. This variety’s balanced color depth makes it suitable for both mono arrangements and mixed floral work, especially for seasonal celebrations and romantic occasions.
Adding to this promising group is US 6366M20, a garden-style spray rose that combines productivity with natural charm. With uniform bud formation and long stem lengths, it offers a solid yield for a spray rose. This variety’s rounded, full-bodied appearance makes it particularly appealing for event and wedding designs that need texture and movement.
US 6020M02, another pink spray rose, is equally well-regarded for its logistics performance and strong petals that hold up during transport. Growers will appreciate its resilience and smooth postharvest performance, while florists will love how it opens with clean symmetry, which adds gracefulness to designs.
Meanwhile, if you love Jumilia, then you certainly will love this variety even more. US 1653A, a bi-color standard rose with shades reminiscent of the Dutch variety Jumilia, delivers beauty and productivity. With the perfect lengths and a generous flower size, this variety's intense color and petal structure make it a contender for premium markets. Likewise, this rose’s consistent look across different settings definitely makes it one to look forward to.
Completing the lineup is US 1203B, a pink standard rose notable for its perfect head size and impressive vase life. It combines ease of cultivation with resilience, offering growers a dependable option and designers a flower that maintains its poise for longer.
All together, these varieties show the breeding direction United Selections continues to pursue. The breeder is keen on roses that meet growers' needs, withstand long logistics chains, and whose form, color, and reliability are a delight to floral designers. Each variety has a distinct enriching feature.
Why These Varieties Deserve a Spot on Your Growing List
Getting a rose that checks every box is never a small feat. Growers need productivity, consistency, and ease of cultivation. Florists and floral designers, on the other hand, want roses that stay fresh-looking, travel well, open beautifully, and have ample visual presence; it is always a long list of demands.
Yet United Selections’ collection addresses these needs impressively. All these varieties share essential traits that growers value most. They have an excellent vase life, offer great disease tolerance, and have strong logistics performance. They also grow uniformly and can be harvested easily, hence consistency across seasons.
For designers, all these qualities mean ease of creativity. One can plan knowing how well the roses open, stay fresh longer, and retain their color. Be it in a spring arrangement, a corporate celebration, or just an ordinary bouquet, these new roses from United Selections guarantee much more than one would imagine.
Notably, since these varieties are not named yet, you can be part of their naming. What names would you suggest for these new codes? You can send your suggestions to United Selections marketing or Thursd.
Photos by United Selections.
