The latest books news

Floral Mindfulness - How Flowers Can Uplift Spirits and Keep Off Melancholia One of nature's key allies in the battle against depression is as simple as having flowers in your environment.

Flowers How It Works

May 12 | 6 min read

Sicily's Streets Get Filled With Gorgeous Flowers for the Infiorata Festival Originating in medieval times, this tradition has evolved into a cherished cultural event involving thousands of flowers. Make sure to attend from May 15-19!

Special Days Floral Events

May 12 | 6 min read

Chrysal and Jardines de la Cuesta's Best Tips to Optimize Hydrangea Quality and Vase Life With these simple care steps, hortensias can enjoy longer vase life while maintaining their freshness and showcasing their natural beauty, graceful opening, and harmony.

Cut Flowers

May 12 | 6 min read

Pesticides: The Word That Kills Nuance The entire chain – from grower to exporter to florist – needs to stop rewarding the claim over the craft, and start making room for the full story.

Voices of the Industry Sustainability

May 12 | 5 min read

10 Questions to Joe Don Zetzsche, Top Floral Industry Consultant "Being able to share and talk through the challenges we face, supporting each other, is a powerful way to deal with the challenges of living and leading through the massive changes we’ve been feeling over the last decade."

Interviews 10 Questions

May 12 | 11 min read

Companion Planting With Flowers – How Can You Effectively Achieve It? It involves strategically placing different plant species side by side so they offer mutual benefits, where one plant's strengths compensate for another's weaknesses.

Garden Plants Floral Education How It Works

May 12 | 9 min read

The Beauty and Joy of Picking Your Own Flowers In the summer months, this is an activity that brings so much excitement and contentment!

Cut Flowers Flowers Floral Education

May 12 | 4 min read

Dracaena Marginata – Your Next Indoor Icon Plant Meet this eye-catching, low-maintenance indoor plant. Intrepid foliage with versatile design potential.

Indoor Plants Top Floral Stories

May 12 | 11 min read

Why Do Flowers Close at Night? Understand plant rhythms, pollination timing, and how petals respond to light, temperature, and environmental changes daily.

Trending Cut Flowers Flowers

May 12 | 6 min read

New Study Puts Into Context What Gen Z Wants From Flowers Presented by the Floral Marketing Fund (FMF) and co-sponsored by industry leaders, CalFlowers and FTD, it provides research-based guidance on how to reach and connect with the Gen Z market – insights that will help increase sales!

Thursd Now Floral Education Flowers

May 11 | 7 min read

From the Origin – A Masterclass in Ecuador Introducing an Exciting Format in Floral Education This coming July, an exciting three-day Master Class Experience, led by Alex Molina, owner and CEO of Savia Bruta, will take place. Click here to learn more!

Floral Events

May 11 | 3 min read

How Cottage Gardens Provide for Whimsically Charming Spaces These are gardens in which plants and flowers flourish uninhibited and wildly.

Garden Plants Outdoor Plants Floral Education

May 11 | 8 min read

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