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WFFSA Membership
Why Is WFFSA Essential for Every Wholesaler and Florist Supplier? By providing education, networking, advocacy and cutting-edge industry insights WFFSA empowers its members.
Floral Events
Oct 16 | 4 min read
Petal it Forward SAF
Petal It Forward Was a Huge Success - How One Flower Can Brighten an Entire Day Florists across the U.S. hand out flowers to inspire connection, smiles, and gratitude.
Floral Events
Oct 16 | 3 min read
Gardens Where You Can Experience Fall's Floral Spectacle
Seven Autumnal Gardens Where You Can Experience Fall's Colorful Spectacle These gardens reflect the season as leaves and flowers turn. Click here to check these spots out!
Floral Education Travel
Oct 16 | 8 min read
La Rosaleda garden
La Rosaleda - A Flourishing Oasis in Madrid's Retiro Park This rose garden is a hidden gem within the expansive Retiro Park which beckons visitors with its riot of colors.
Roses Travel
Oct 16 | 4 min read
Iberflora 2025 featured
Iberflora 2025 Elevates Mediterranean Know-How A celebration of Mediterranean horticulture in Valencia, bringing together breeders, growers, and innovators, shaping the future of (sustainable) plant production.
Floral Events Garden Plants Indoor Plants
Oct 16 | 9 min read
What will be the Thursd Trend Color for 2026 be?
What Will Be the Floral Trend Color of 2026? As the unveiling of the 2026 Thursd Floral Trend Color approaches on November 3rd, the floral industry eagerly awaits.
Floral Trend Color
Oct 15 | 5 min read
Design by Joseph Massie with Calla from Future Flowers and Decorum
How to Turn a Single Stem Into a Living Work of Art With Joseph Massie Discover the quiet power of callas from Decorum Plants & Flowers and the work of a floral artist.
Floral Designs Cut Flowers
Oct 15 | 4 min read
Peter Ault beyond the trophy
Beyond the Trophy – Restructuring Incentives for a Regenerative Floriculture Future A grower holds a framed certificate for another 'sustainability award'. But are we rewarding what truly matters?
Sustainability
Oct 15 | 4 min read
Breast cancer awareness month
Pink Flowers for Breast Cancer Awareness Month: A Guide to Meaningful Gestures Pink flowers carry stories of hope, love, and courage – gentle reminders that support and compassion can truly make a difference.
Flowers Floral Events
Oct 15 | 9 min read
Installations at FLORA
Córdoba, Spain Inaugurates Another Edition of 'FLORA Festival' Installations Organized by Zizai Cultura, this event, from October 13-23 turns Córdoba into a center of botany, art, and a floral wonderland.
Floral Events Flowers
Oct 15 | 5 min read
Atacama’s Rare Floral Spectacle When the World’s Driest Desert Comes Into Bloom - Thursd Article
Atacama’s Rare Floral Spectacle Where Wildflowers Take Over the World’s Driest Desert Between July and August, winter storms delivered some rain in just a few weeks. Within weeks of those few drops, the flowers arrived.
Flowers Travel
Oct 15 | 6 min read
Plants in abandoned place
Romain Veillon Captures Abandoned Places Reclaimed by Nature The images powerfully exhibit the natural world's might as it progressively infiltrates these abandoned structures.
Photography
Oct 15 | 4 min read

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