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Grounding benefits
Why Grounding in Nature Is Crucial for Your Mental and Physical Health Explore the wonders and benefits of grounding and how flowers and plants play a crucial role in this experience.
How It Works
Jun 17 | 6 min read
Jess of Rose and Bloom
Florist Special With Jess of Rose and Bloom Creating dreamy florals, inspired by the seasons for the wildly in love.
Floral Designs Wedding Flowers
Jun 17 | 4 min read
Mexican hat flower
Mexican Hat Flower – Grow It, Love It, Keep It Thriving Learn how to grow and care for the Mexican hat flower in any garden. Drought-tolerant, low-maintenance, and pollinator-friendly.
Outdoor Plants
Jun 17 | 8 min read
Delphiniums by Westendorp VOF
What's New 'Round the Clock? This is the latest clock supply information for week 25.
Now on the markets
Jun 17 | 1 min read
The Important Role of Tech in a Sustainable Floriculture Industry
Where Does Tech Meet Sustainable Practices in the Floriculture Industry? Technology is rewiring virtually every facet of the flower journey, helping create a more sustainably efficient industry.
Floral Education Sustainability
Jun 17 | 9 min read
Summer Solstice Heralds the Start of the Summer Season
The Summer Solstice - A Pompous Harbinger of That Summer Feeling On June 20th, the longest day of the year lights up your world, ushering the summer vibes you always wait for.
Special Days
Jun 17 | 8 min read
data driven floristry feature image
What Does Sustainability Really Mean for Data-Driven Floristry? Analytics meet eco-consciousness as florists use data insights to minimize waste and maximize green impact.
Floral Education
Jun 17 | 6 min read
Gabor Nagy
Hungarian Floral Designer Gábor Nagy Prepares for the World Cup of Floral Art 2025 "I won the Hungarian Championship in 2017, in the same year I represented Hungary at Eurofleurs in Belgium where I got first place."
Floral Designs Floral Events
Jun 16 | 7 min read
John Pouw Roses Secret novel feature.webp
Rosa's Secret - Chapter Twenty: Show Mania John Pouw - a founding father of today's rose world and a novel in the making, from an old boys' industry to a competitive business.
Floral Books
Jun 16 | 12 min read
Moderna Ranunculus collection
Floraprima Reveals the 'Moderna Collection', Made to Stand Out Its single-petal layering gives each flower a clean, airy silhouette, offering a minimal yet expressive look that perfectly fits into contemporary floral trends.
Flowers Novelties
Jun 16 | 2 min read
Armenia’s Arman Voskanyan Is All Ready to Wow at the 2025 World Cup Floral Art
Arman Voskanyan Brings Rich Armenian Artistry to the 2025 World Cup Floral Art "As a designer and florist, I create not just a floral composition but an object that tells a story."
Floral Designs Floral Events
Jun 16 | 10 min read
VBW World Cup Joseph Massie
Joseph Massie Returns to the Floral Competition Stage From award-winning florist to global educator—and now back in the ring for one more round at the 2025 World Cup Floral Art.
Floral Designs Floral Events
Jun 16 | 6 min read

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