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Floral marketing
Why Flowers Need Their Stories Back A reflection on intention, people, and process, and why clarity and depth matter more than volume in how we communicate today.
Voices of the Industry Floral Education
Jan 21 | 4 min read
Brand Marketing
From Farm to Vase, Why People Buy From People Trust and loyalty in floriculture come from human stories. Buyers choose people before products.
Floral Education
Sep 17 | 5 min read
Brand Marketing
Brand Value Is Built Daily—Not Just at Trade Fairs Flower brands gain lasting success not from trade fairs alone, but through consistent daily visibility and authentic storytelling across channels.
Floral Education
Jul 30 | 3 min read
Be Sure to Connect With the Thursd Team at the 2025 IFTEX
Be Sure to Connect With the Thursd Team at the 2025 IFTEX The team's presence at the event offers valuable networking opportunities for anyone looking to expand their horizons in the flower industry.
Floral Events
May 28 | 5 min read
Thursd Invites You to Connect at the 2025 HortiFlora in Ethiopia
Be Sure to Connect With Thursd at the 2025 HortiFlora in Ethiopia In the fair that runs from April 1-3, 2025, attendees will have the opportunity to connect and engage directly with Thursd's representatives.
Floral Events
Mar 27 | 4 min read
5 year anniversary Thursd
In Honor of Our 5-Year Anniversary, These Are Some of Our All-Time Favorite Articles Join our 5-year journey and look into these awesome articles picked by our Thursd team members.
Special Days
Sep 04 | 7 min read
Thursd 5 Years
Celebrating 5 Years of Thursd A journey through flowers and beyond.
Special Days
Aug 28 | 8 min read
Kenya Flower Market Update
Kenya’s Flower Market Update From its good equatorial climate and weather patterns to a host of other favorable conditions, Kenya is proving to be a giant in global flower production.
Flowers Floral Education
May 29 | 22 min read
Floral-Connecting-at-Goyang-Flower-Grand-Prix-South-Korea
Building Bridges and Connecting Is What I Love to Do Most Meeting floral friends as well as getting to know people I haven't met before, and creating opportunities for them to reach new goals, gives me energy.
Floral Events
Apr 24 | 4 min read
United Selections is working with other breeders and flower growers to ensure mutual floral success.
How United Selections Is Counting on Collaborations to Drive Flower Production Since its inception in 2012, this breeder has continually been striving to enhance its flower variety offering.
Roses
Aug 16 | 6 min read
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