The 12th edition of the International Flower Trade Exhibition (IFTEX) 2025 is just days away. It brings together the best of not just Kenya's but also the flourishing global flower industry, alongside other partners from across the floral trade. Thursd, the leading platform in building floriculture connections, will be present throughout this premier event, represented by a team that is ever ready and enthusiastic to engage with industry stakeholders. Their presence at the event offers valuable networking opportunities for anyone looking to expand their horizons in the flower industry.
IFTEX 2025 Showcases the Importance of Kenya’s Flourishing Flower Industry
Running from June 3-5, 2025, at the Visa Oshwal Center along Ring Road in Parklands, Nairobi, this year's fair, which promises to be bigger and better than previously, features more than 200 exhibitors who are expected to showcase their products and services. The event’s visitor numbers, according to Dick Van Raamsdonk, the CEO of the organizer, HPP Exhibitions, are projected to increase compared to previous years, the more reason you shouldn’t miss it.
The remarkable growth of IFTEX, Dick earlier noted, mirrors the resilience and dynamism of Kenya's flower industry. Despite challenges such as freight capacity constraints, costs in different segments, and the currently ever-present climate change impacts, the flower sector in Kenya continues to thrive, welcoming in new players and stakeholders as it enhances its global reach and importance. So, just like in the previous years, this year's IFTEX exhibition reflects this growth, presenting a unique platform for both new and older industry players to connect, share knowledge, and create valuable floral partnerships.
Kenya, just so you know, proudly remains among the top five global producers and exporters of fresh cut flowers, dominating the African continent in both production and export volumes, with Europe remaining the primary destination for the country’s flowers. Aside from these economic metrics, the flower industry supports hundreds of thousands of jobs and livelihoods across the country, making its sustainable growth a priority.
Connect With the Thursd Team
Throughout the three-day exhibition, Thursd will be represented by its team of Edwin Kirwa, Marcel De Romph, Rosemary Kimunya, and Brian Okinda, each bringing their unique expertise, insights, and knowledge. The team will be ready and available to discuss potential collaborations, different types of content partnerships, and other flower market opportunities.
While Thursd will, this time round, not have a designated booth at the event, this creates a more dynamic presence as team members will be actively engaging with different participants throughout the venue. Those interested in connecting with Thursd can, therefore, plan and arrange for meetings or just look out for the team members during networking sessions, discussions, and around the exhibition floor… you’ll hardly miss them!
Why Partner With Thursd? (At IFTEX and Beyond)
An essential platform for bringing together the plant and flower industries, Thursd is vital for connecting flower breeders, growers, wholesalers, retailers, florists, sourcing and logistics players, and other enthusiasts across the world. Their compelling storytelling, content creation, business partnerships, and industry insights mean the platform easily showcases the beauty of flowers and the business of floriculture, highlighting trends, innovations, and sustainability initiatives shaping the industry.
Partnering with Thursd, therefore, offers multiple benefits. It, for instance, provides enhanced visibility through professional content that reaches a global audience, facilitates connections to key industry players across the flower industry value and supply chains, presents opportunities to showcase innovations and sustainable practices, and provides access to market insights and emerging trends. As someone in the flower and plant industries, this just makes so much sense, doesn't it?
Sustainability Is Still a Key Focus Area
Because sustainability remains key in industry discussions, with organizations like the Kenya Flower Council (KFC) championing rigorous standards more so through their Flowers and Ornamentals Sustainability Standard, at IFTEX 2025, aside from other value chain discussions, conversations will center around sustainability and environmental practices, social responsibility, and technological innovations that drive the flower industry’s sustainable growth.
As one of the key supporters of the floriculture sustainability cause, the Thursd team is particularly interested in connecting with growers and organizations implementing forward-thinking sustainable initiatives that deserve broader recognition within the global floriculture community. From the team, you can, therefore, be sure to get more insights and opportunities on this and other related topics, guaranteeing that your floriculture business sustainably grows.
Maximizing Your IFTEX Experience
IFTEX offers a unique opportunity to fully get oneself into the world of flowers and floriculture over three intensive days. Therefore, to make the most of this opportunity, you can plan your schedule, identifying key exhibitors and presentations, prioritize networking opportunities and events to connect with potential partners and clients, engage with industry leaders and innovators to gain fresh floral industry perspectives, document interesting findings to implement in your operations, and exchange contacts with like-minded professionals for post-event collaborations.
Your Invitation to Connect
Thursd extends an invitation to all who will attend to engage in meaningful conversations about the future of floriculture. Whether one is a breeder launching and seeking to enhance new variety visibility, a grower seeking increased visibility, a logistics provider looking to optimize the supply chain, or a buyer searching for reliable partners, Thursd offers all the valuable connections and insights. Plus, the team's mobility throughout the venue ensures accessibility to all participants throughout the three-day event.
So, don't miss this opportunity to be part of the growing community of floriculture professionals. Connect, network, and engage to grow your floral business, and be part of the conversation that shapes the future of the flower and plant industries. Attending this IFTEX is not just about floral displays, but also about building relationships that last long after the exhibition ends. See you there!
