The International Flower Trade Exhibition (IFTEX) 2026 is here, and the Thursd team is part of those attending the event. Running from June 2 to 4 at the Visa Oshwal Center in Nairobi, Kenya, this event has all the indications of being one of the biggest editions yet. It has more than 200 exhibitors confirmed!
For Thursd, showing up at IFTEX 2026 is hardly just about presence and being there to be seen, but mostly about connecting, networking, engaging, supporting the flower industry, and driving home the floral narrative. But there’s more from the team: the introduction of Thursd Shop, a grower-to-florist channel built to give growers a smarter, more direct route to market. How’s that?
Thursd at IFTEX 2026 to Engage
First things first, throughout the three days of the fair, the team, made up of CEO and Founder Arnold Wittkamp, Customer Success Manager Edwin Kirwa, and Editor Brian Okinda, is on the ground, ready to meet breeders, growers, logistics players, brands, florists, and practically everyone in the floral industry. They are, essentially, there for real floral industry conversations.
It is all, pretty much, about visibility, commercial positioning, storytelling, and a lot more that it takes for an operation to build a durable presence in today's dynamic floral market. If you are a breeder introducing your new novelty, a grower wondering how to get your brand in front of the right florists, or a floral brand looking to strengthen your digital presence and editorial visibility, the Thursd team is who you would want to sit down with. There’s so much to them!
But aside from the one-on-one conversations, Thursd is covering the IFTEX 2026 with editorial content; capturing trends, stories, and insights from the exhibition floor. If you want your operations or varieties featured, or anything along those lines, this is the team to reach out to. You can easily identify them even in a crowd; the Thursd logo stands out!
For a bit more insight, Thursd is where the floral industry comes to discover what to watch, follow, and buy when it comes to flowers (and plants). It connects inspiration, storytelling, and commerce in one ecosystem, through editorials, campaigns, and visibility tools that help brands stay discoverable, build trust, and create better commercial results. Working with Thursd takes the form of editorial features, product pages, and brand campaigns tailored to one’s specific goals, and more.
Introducing Thursd Shop (From Grower to Florist, No Detours!)
Thursd Shop is a curated grower-to-florist channel that combines product, story, and reliable logistics into one organized route to market. It gives growers direct access to quality florists across Europe while keeping the grower's brand, origin, and story connected to the flower throughout the supply chain.
You could also look at it this way, florists who discover and reorder through Thursd Shop are not just buying a product, but they buy it from a named, trusted source. The boxes in which the flowers are shipped are well-thought-out and reliably delivered. And the platform runs on transparent pricing, a fixed platform fee, and organized delivery. Thursd Shop is essentially built for better floral economics and not just price pressure.
So how does it benefit a grower or a brand? There are a whole lot of opportunities that Thursd Shop opens for them:
- Brand building: Your brand name, origin, and story stay connected to the flowers and are not lost in anonymous trade.
- Stronger margin potential: Competing on value, and not just cost, reduces dependence on purely price-driven channels.
- Direct market feedback: You get to learn what florists value and reorder, which are insights that conventional approaches seldom surface.
- Logistical certainty: The structured boxes and reliable delivery create predictable access to the florist market.
- Future-proof positioning: You move from selling products only to building long-term commercial value.
In essence, Thursd Shop is designed for growers and floral brands that are ready to build for themselves a better market position, a position where their identity and story travel with their flowers. It is much more than just about visibility or trade; you could think of it as a structured, commercial partnership that is built around the grower or brand.
Connect With Thursd at IFTEX 2026
The team from Thursd is attending the 2026 IFTEX to meet and engage. So if you are a grower looking to expand your reach into the European florist market, a brand exploring enhanced visibility and storytelling options, or simply curious about what Thursd Shop can offer your operation, seek them out and have a conversation.
