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Let's Keep the Conversations Going Post IFTEX 2025

A vibrant showcase of floral innovation, fresh ideas, and a united call to tell authentic stories and promote the beauty and power of real flowers globally.

By: EDWIN KIRWA | 11-06-2025 | 4 min read
Floral Events Flowers
Thursd at the IFTEX 2025

IFTEX 2025 was a great success, filled with commercially driven conversations, a showcase of new floral innovations, tech, and new varieties from different growers and breeders alike. The three days offered a platform to reconnect with clients, new prospects, and even to catch up with the trends in the Kenyan floriculture space and the market at large.

Team Thursd was visibly present at the show, though not with a booth this year. My colleagues Marcel de Romph, Brian Okinda, and I showed up with one mission: to kickstart solution-oriented conversations on how we can collaboratively partner to promote and position Kenyan flowers globally.

Thursd is Good for You

This is more than a statement; it is a promise, one we have kept over the past five years. It is a call to action to be part of a like-minded community. A community comprised of florists, floral influencers, traders, growers, and breeders, to connect, exchange ideas, and conquer the markets as a team.

 

Thursd at the IFTEX 2025
With Alina Neacsa at the IFTEX 2025

 

Together, we are strong, united, and we synergize, and that synergy needs to come out strongly and resilient amid the vast challenges our industry faces. One discussion with each exhibitor we met took center stage. Come join Thursd, this is more than a platform, it is a movement for better, a call to discard artificial flowers and embrace the use of fresh flowers and plants.

 

Thursd at the IFTEX 2025
Brian Okinda content editor on Thursd poses for a picture with Anjili Shah of Ole Ngai Growers at their booth

 

We are a partner who takes a keen interest in your marketing strategies. We brainstorm, give professional advice to ensure that your story is told effectively. In a way that complements what your marketing team strives for daily. By joining Thursd, you kickstart a bold journey of positioning and conquering your target markets while owning your narrative.

Own Your Story, Tell It to the World

From each interaction at the IFTEX, one thing was apparent: as an industry, we have incredible stories to tell. From each farm’s unique growing practices, social and environmental sustainability initiatives, to a vast range of flowers the Kenyan floriculture industry has to offer.

 

Thursd at the IFTEX 2025
Marcel de Romph, managing editor on Thursd, having a chat with Rosemary Kimunya, who is our Kenyan floral influencer

 

You have all come a long way, with immense challenges along the way, but you fought through them all. Every battle made you stronger, wiser, and resilient. You show up every day with one mission: to make a difference. To grow better, not only flowers but also your employees and the communities around you.

 

Thursd at the IFTEX 2025
Marcel de Romph poses for a picture with Rowan Godfrey of breeder Meilland Kenya during IFTEX 2025

 

What a story to share with the world! But it won’t be possible without the initiative on your end. You have to own your story, tell it to the world proudly. The world ought to know the efforts you put daily into your craft as a grower or a breeder, as a florist, and as a trader. Every player within the supply chain has a unique story to tell, and the time to do so is now.

Let the Conversations Continue

Thursd is here to help you, to strategically create targeted brand awareness and positioning. Of all the amazing conversations we had, commitments to follow up and take the next steps. Let the fire keep on burning, let the conversations continue.

 

Thursd at the IFTEX 2025
 With the team from Mzurrie Roses at the IFTEX 2025

 

Let’s not wait until next year’s IFTEX, but let’s proactively take action. The Kenyan floriculture sector has come a long way, with so many milestones along the way and many more to conquer. But for today, we pause and celebrate with pride the progress made thus far.

 

Thursd at the IFTEX 2025
Brian engages with the MPS team at their booth during the IFTEX 2025

 

I am immensely proud to be associated with this industry. Every conversation fueled me, inspired me to continuously tell our story, to exchange ideas with you, to always eagerly find ways I can be of help, and with Thursd, you have a great platform to amplify your voice even further.

I look forward to visiting you at the farm to witness firsthand the daily efforts you invest to grow and deliver joy and memorable moments to the rest of the world. That’s a promise from my end, indeed, our conversations will continue, we will build upon them, and put them into actionable steps. So that, when we reconnect during next year’s IFTEX, we will look back with pride and joy.

 

Thursd at the IFTEX 2025
Team Thursd in a conversation with John Pouw of Viking Roses during a breakfast meetup organized by Tambuzi Roses

 

So let the conversations continue…

Edwin Kirwa profile picture
Edwin Kirwa

There is the right kind of flower; with a befitting shape, texture, color, and scent for the exact sentiment. However, without strategic market positioning, and collaboration such a flower will never get to its target clientele on time.

I passionately love channeling you as the breeder, and grower to the right floral designer or florist collaboration to bring that novelty to the right market, well-packaged to suit your preferences and the quality thereof.

Luckily, we have a platform dubbed My Thursd, which can do exactly the magic for you, with access to a pool of talented, influential, and reliable floral creatives around the globe, let's revolutionalize the approach and strategy behind product positioning, marketing and branding in your target markets.

Let's connect to talk about this exciting and valuable platform.

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