The International Floriculture Trade Fair (IFTF) takes place from November 4–6, 2025, in Vijfhuizen, and in booth D4.02 at the event, Fontana Group, one of Kenya’s premier flower growers, showcases their floral assortment and varieties—from premium roses to exquisite summer flowers. Visiting this grower’s booth at IFTF 2025, therefore, means one gets the opportunity to see, feel, and experience the complete range of Fontana brand’s diverse portfolio, and the vastness of their floral varieties.
Fontana Flowers Ltd, as is well known by now, has a reputation for delivering roses that perform reliably well across different market segments. Add their assortment of summer flowers, and the varieties on display simply charm beyond imagination. They show why markets are keen on Fontana’s flowers and why consumers just keep coming back to them.
Growing Quality Flowers With Geographic Intelligence
Fontana has quite an innovative approach to growing their flowers. Geographic diversity plays a key role in giving its flowers a competitive advantage. The grower’s four farms—Akina, Ayana, DIYA, and Alisha—operate within different microclimates, and the grower has learned to match specific varieties to the conditions where they perform best. This means growing the right roses in the right places, which in turn shows in the consistency of their flowers.
The grower also keeps up to date with the latest production innovations and novelties that match the current trends, selecting new varieties from renowned breeders, testing and developing these specific varieties that suit their farms’ unique climatic zones, and growing them with the influence of conditions at hand.
With nearly two decades of experience in flower cultivation, Fontana understands that beautiful roses in the greenhouse hardly mean that much if they cannot maintain their quality, freshness, and perfection, for instance, during international transport, distribution, and delivery. Flower qualities, including vase life conditions, need to meet the end consumers' expectations.
This would explain why Fontana goes the extra mile in their variety selection to ensure they only have the perfect flowers. Adding this to the combination of favorable growing conditions and technical expertise from Fontana Group’s farms, you get flowers that meet international quality standards while maintaining the consistency that buyers want.
Kenya’s High-Altitude Advantage
Grown at altitudes of up to 2,600 meters above sea level (Ayana), all flowers from Fontana benefit from unique, favorable conditions. The result is varieties like roses with strong stems, good head size, and a perfect color intensity that looks even better in person. In essence, there is a reason Kenya has become synonymous with quality roses, and Fontana exemplifies that status.
The equatorial location means consistent day length throughout the year, eliminating the seasonal variations that growers in other regions deal with. Combined with the temperature regulation that comes with high altitude, these conditions allow for year-round production of consistent quality.
What Awaits You at Fontana’s Booth During the 2025 IFTF
Among the highlights at the 2025 IFTF are roses from their newest brand, DIYA in the Timau region, complementing those from the other three farms. You can, therefore, expect to have a firsthand feel of varieties, like Rose Moccachino—a particularly popular soft pink variety that has caught the attention of renowned floral designers—, Rose Country Spirit Candy, Rose Magique, Rose Garcia, Rose Charming Reeva, Rose Blushing Reeva, Rose Candy Horizon, Rose Sweet Horizon, Rose Mondial, and Rose Cappucino, among others.
Others include more established varieties, like Rose Euphoria, Rose Revival Sweet, Rose Adalonia, Rose Carpe Diem, Rose Riana, Rose Ever Red, Rose Pink O'Hara, and Rose White O'Hara. The latter two varieties have gained great traction in wedding and event design thanks to their full-petal, romantic appearance.
For those seeking distinctive colors and forms, a lineup of Rose Barista, Rose Eureka, Rose Explorer, Rose Buttercup, Rose Attraction, and Rose Barracuda will be on show, alongside others like Rose Chapeau, Rose Kahala, Rose White Kahala, Rose Country Secret, Rose Cubana Summerhouse, and Rose Deep Purple, which is a premium variety particularly notable for its lavender coloring with purple edges that adds a refined elegance to arrangements.
Crowning it all up, Fontana also has an assortment of summer flowers like Chrysanthemum, Delphinium, Lisianthus, Scabiosa, Craspedia, Campanula, and Hydrangea—all in different varieties. And with at least 80 rose varieties in its portfolio, you can be sure to experience the grower's great flower collection at the 2025 IFTF.
Also, Fontana partners with leading logistics partners, like Decofresh and Black Tulip, for effective global distribution, making them one of the largest fresh, cut-flower suppliers currently. So, you can still check their varieties at the Decofresh House Show, running concurrently with the IFTF.
Fontana Plan to Visit the Fontana Booth D4.02
With hundreds of exhibitors at the 2025 IFTF, Fontana’s booth D4.02 should be one of those you would want to check out if you are sourcing flowers, seeking to explore partnerships with Kenyan growers, looking for the most unique varieties and assortments, or simply want to understand and get the true picture of the growth of Kenya’s floriculture.
At their booth, you can ask about the varieties that interest you most, discuss availability, talk about their qualities like color intensity and consistency, stem length variations, and how different varieties perform in different seasons and markets. If you have any questions, they will address them!
In any case, seeing these flowers in person, touching their leaves and stems, and examining their petal structures are all physical experiences that inform important floral business choices and decisions. You have the perfect opportunity at the IFTF 2025 as you network within Fontana Flowers' floral settings in booth D4.02.
Header image by @decofreshroses.
