Viking Roses is a collaboration between Rosa and Harley Eskelund and John Pouw (DVR Marketing B.V.). Rosa, Harley, and John have known each other for over 30 years and share a passion for roses and marketing. John successfully launched the first genuine consumer brand for a cut rose in New York: TRUE.® In his search for a better variety for this, he teamed up with Rosa and Harley eight years ago.
In Viking Roses Rosa breeds and John markets. Together they select. Harley balances off the passion with common sense. Viking Roses are bred and tested (greenhouse and open-air) in Denmark, then in the Netherlands (open-air, greenhouse), and then sent for further evaluation to selected growers in Kenya, Ethiopia, Colombia, Ecuador, Germany, and other countries.