“Possibly one of the most exciting developments in the company’s history, has been the launch in 2004 of the David Austin luxury cut rose collection. Our aim was to bring the beautiful forms and fragrances of old roses back into the world of modern, commercial cut roses.” David J C Austin   There is one flower, perhaps more than any that changed the floral landscape in the 21stcentury. One of the first cut roses introduced by David Austin in 2004 was Juliet (Ausjameson), which is possibly one of the most recognizable and iconic cut flowers in the world. It has become the signature bloom in the David Austin collection of seventeen Wedding & Event Roses.   The vision at David Austin Roses has always been to create and develop more beautiful roses. Initially, breeding a new type of rose to plant in the garden; and then to create a new range of cut roses. The challenge was monumental in scale but the goal clear – to create cut roses that had the beauty and charisma worthy of celebrating life’s special moments.   Their back catalog is impressive - David Austin Roses have graced the most prestigious of occasions, from Royal Weddings, celebrity gatherings to the most intimate of affairs. But always, the emphasis is on the personal occasions, irrespective of size and status.   David Austin Wedding & Event Roses can be ordered from florists and floral designers around the world and are available 12 months of the year. Floral Designers can order the collection from all major wholesalers or contact the team directly for further help and advice.