Valentine’s season begins long before a bouquet reaches someone’s hands. It starts in the way roses are handled, hydrated, and prepared to live their best life after the journey from farm to vase. This time, Chrysal and Fillco Flowers have joined forces to share practical knowledge on how to care for roses during the month when they matter most. Their collaboration brings together expertise from post-harvest care and professional floristry, offering clear steps that help retailers, designers, and even gift-givers keep stems fresh, colors rich, and petals confident from the first moment to the last.
Chrysal and Fillco Flowers: Two Perspectives, One Goal – Make Your Roses Last Longer and Look More Beautiful
Roses carry a lot of expectations in February. They need to open at the right speed, hold their shape through long days in warm rooms, and still look alive when the wrapping paper comes off. That reliability doesn’t depend only on the grower or the florist, but on a chain of care that connects both.
Chrysal and Colombian rose grower Fillco Flowers approach this challenge from two sides – one based in post-harvest science, the other in daily experience with real customers and real Valentine’s pressure. Together, they outline practical habits that protect the personality of each rose, so the flower arriving at the end of the story still resembles the one that left the farm.
The rose is without doubt the queen of flowers: luxurious, romantic, and a universal symbol of love. With a wide range of cultivars, colors, and shapes, roses play a key role in assortments worldwide. Because of their high turnover and emotional value, maintaining quality throughout the supply chain is essential. Proper flower care not only extends vase life but also reduces waste and increases customer satisfaction – from grower to consumer. To keep your roses longer for V-day, make sure to follow these tips.
Rose Care Tips for Growers
A strong post-harvest start is crucial for roses. Immediate hydration, clean processing, and microbial control help ensure optimal water uptake and prevent early quality decline. By focusing on hygiene and hydration from the beginning, growers significantly reduce the risk of bent-neck and limit the development of Botrytis further down the chain. Recommended product for the grower phase:
Chrysal RVB Clear Intensive – improves water uptake, supports flower development, and helps prevent bent-neck and early aging.
Key actions:
- Ensure fast and effective hydration after cutting
- Work clean to reduce bacterial and fungal pressure
Rose Care Tips for Wholesale
In wholesale environments, roses must maintain quality during storage, handling, and distribution. Controlled hydration, clean buckets and stable conditions help preserve firmness, colour and shelf life. Preventing excess humidity and maintaining hygiene are especially important to reduce Botrytis pressure and to prevent bent-neck. Recommended products for the wholesale phase:
Chrysal Professional 2 – keeps roses in top condition, supports controlled flower opening and colour retention – and Chrysal Rosa flower food for the end consumer.
Key actions:
- Use clean buckets and correct dosing
- Avoid excess humidity
Rose Care Tips for Florists
For florists, reliability and consistency are essential. Roses must be easy to work with, remain firm during arranging, and perform well at the customer’s home. Professional bucket solutions support hydration and flower quality, while clear consumer advice helps extend vase life beyond the point of sale. Recommended products for the florist phase:
Chrysal Professional 2 Bag-in-Box, which ensures optimal hydration and flower quality in the shop, and Chrysal Rosa flower food, to provide to customers for longer vase life.
Key actions
- Allow sufficient hydration time before processing
- Leave thorns on where possible to avoid stem damage
- If thorns are removed, do so carefully to minimize injury and contamination
- Take off as many leaves of the stems as necessary to avoid them being in the water
Rose Care Tips for Consumers
At home, simple care steps make a big difference to how long roses stay beautiful. Clean water, proper cutting, and the use of flower food help maintain water uptake and slow down aging. Clear instructions ensure consumers enjoy their roses for as long as possible.
Recommended product for the consumer phase:
Chrysal Rosa flower food to support hydration, flower development, and longer vase life.
Care tips for consumers:
- Cut 2–5 cm off the stems with a clean knife or secateurs
- Remove lower leaves that may sit in the water
- Use a clean vase
- Always use flower food
- Keep roses away from ripening fruit, draughts, and direct sunlight
- Top up the vase with water and flower food when the level drops to about one-third
Benefits When Roses Are Well-Treated and Given Love
If what you want is to keep your roses longer, especially for the month of love, Chrysal and Fillco Flowers share some benefits you'll receive when your roses are treated like queens. Take note!
Reduced risk of bent-neck and Botrytis:
- Consistent hydration, hygiene, and the right flower care products significantly lower physiological stress and fungal pressure.
Stronger stems and better flower opening:
- Roses maintain firmness, colour, and controlled opening throughout the supply chain.
Less waste and higher efficiency:
- Improved post-harvest performance leads to lower shrinkage at the wholesale and florist level.
More reliable quality for trade partners:
- Growers deliver a product that performs consistently further down the chain.
Improved handling for wholesalers and florists:
- Roses remain workable in buckets and arrangements, saving time and reducing complaints.
Longer vase life for consumers:
- Proper care results in a noticeably better at-home experience and higher customer satisfaction.
Increased trust and repeat purchases:
- Better performance strengthens confidence in the point of sale and supports long-term category growth.
What will you do to take the best care of your roses and give them the same love and joy they give everyone?
