In the mid-1990s, a group of visionary Dutch growers had a clear vision of the future of the plant and flower business. They established a collaboration that featured some of the finest growers. Thus, the Decorum brand came into being. And now there's 'Decorum Only' - a unique selection of products only available in Decorum. How cool is that?
Decorum Only
Decorum, the premium brand of more than fifty Dutch flower and plant growers, has been known to deliver the most exquisite floral products for markets worldwide. Quality is what they are known for. After all, this brand stands for just that! (The primarily family-owned businesses have the growers work together, building a brand that is not only known for quality excellence but also for innovation and, of course, sustainability).
Each of the growers has their work cut out. And they have to deliver to keep their place. That’s just how stringent Decorum is when it comes to maintaining the high standards that the brand stands for. In essence, all the Decorum growers are ever-careful and meticulous when selecting their premium products from the nurseries to be delivered under the brand.
Up until 2013, the brand mainly focused on plants. Since then, flowers have also become part of the decorum assortment. And even still, product quality, in its broadest sense, remains at the core of the businesses. Decorum has always aimed for excellence in everything from its plant and flower production services to packaging, innovations, technology, sustainability, and even personnel. And the brand has everything to show for this. The quality of its plants and flowers speaks for itself.
To guarantee that this brand remains strong and maintains the standards it had set for itself, Decorum has now introduced Decorum Only products. These products are an assortment of plants and flowers grown exclusively by the Decorum growers. In other words, they are varieties that are not available anywhere else! The product line has 200 decorum-only plants and flowers; if you’re curious, a memorable logo will identify them.
Richard from Richplant About Decorum Only
Richard, a passionate grower from Richplant, captures the essence of Decorum Only perfectly:
"For me, Decorum Only is all about distinction. Our plants are unique, and by selling only to Decorum customers, we offer something special that can't be found elsewhere. It strengthens our position and gives us a real edge in the market. Decorum stands for quality and trust, and that’s exactly what we deliver."
This exclusivity is what makes Decorum Only a game changer. By focusing on growers who cultivate rare and premium varieties, the brand becomes a beacon for existing and new customers. The concept revolves around nurturing solid relationships with Decorum's client base, encouraging them to seek out extraordinary products that aren’t unavailable elsewhere. It’s a powerful promotion tool designed to intrigue and captivate buyers who are looking for something truly special.
Growers like Richard see Decorum Only as an opportunity to elevate their offerings and, in turn, their reputation. With such a laser focus on quality and innovation, the brand is well-positioned to maintain and enhance its appeal in the global market. The Decorum Only line is a testament to the enduring strength and trust the Decorum brand has built over the years.
A Huge Assortment in Decorum Only
From different varieties of plants like in Richplant's assortment, the Aphelandra Botanica, (see also the Aphelandra's care tips here), Jatropha, Gardenia Jasminoides, and many more from Richplant's nurseries, to Narcissus Spring Sunshine, Polyscias Parsley Bonsai, Chrysanth Zembla Next Mix, Garvinea Cheeky, Kalanchoe Serenity Tender Mix, Capsicum Autumn Daylight, and Roselily Samantha.
And cut flowers, of course, like Chrysanthemum Kalimba Salmon, Tulip Gibraltar, Cymbidium Queen Sophie, Lisianthus Arena Giant White, Charmelia Pink, Spray Rose Pink Yo-Yo, and Gerbera Spider Anacleto. And numerous others, the Decorum Only line of products has whatever plant or flower you’d fancy. Plus, each grower must accomplish a list of requirements that a product must meet to be delivered as a Decorum Only product.
For the Decorum brand, criteria like the minimum number of flower buds, size, minimum weight of the flower, diameter of the flower, size of the flower or plant, ripeness, uniformity of the batch, and all flowers or plants within a batch having the same height, width, and length have always been considered.
The criteria to be met for the Decorum Only assortment of floral products are definitely heightened to guarantee the very best from the brand.
