Emily Scott, owner of her floral business 'Floriconvento Flowers' is currently based in New York City but works all over the US and abroad. Originally hailing from South Florida, Emily had the warmth and eccentricity of the tropical flora and fauna she grew up surrounded by embedded into her sense of style and artistic framework. In this week's florist special you'll get inspired by her designs and what she brings to the flower world.
Emily Scott - A Floral Designer United to Nature and Flowers
Known as a contemporary design studio, Floriconvento Flowers by Emily focuses on creating floral designs for editorials, weddings, installations, events, subscriptions, and brand activations. A lifelong love of the outdoors serves as the inspiration for her flower magic, to which she also makes sure to add a touch of her own flair (this is what makes her designs extra special among others).
Emily is a floral designer who is an expert at allowing flowers' raw movements to take shape while contrasting the romantic with the tropical. Her style can pretty much be defined as loving but sassy when incorporating the tropics in her designs.
Going into the depths of her life, since she can remember, Emily internalized how nature uses an endless combination of colors, textures, and patterns to create effortless moments of beauty with flowers. By allowing the hidden botanical artist within herself a space to shine, she forged floral design into the medium for bringing forth interpretations of nature while expressing and showing this to an audience that adores flowers as well. In one sentence, creating and designing with flowers is a passion that makes her heart happy.
Floriconvento Flowers
Emily's journey into floral design began at a young age, nurtured by a deep love for nature. Her passion was further cultivated when she helped a family friend with professional flower arranging, which eventually led her to start her own business, Floriconvento Flowers. After some initial struggles, Emily relocated to New York City, where she found renewed inspiration and success. Working in a busy local florist shop strengthened her skills and rekindled her dedication to botanical creations.
Today, Floriconvento Flowers is renowned for creating one-of-a-kind floral pieces for high-profile clients and events. Emily's client list includes notable names such as Brandon Blackwood NYC, Topicals, Skinstore, Laura Mercier, Supergoop, Meta, Ray-Ban, Pinterest, Veuve Clicquot, and American Express. Her work has been featured in prestigious publications like the New York Times, Seventeen Magazine, and Architectural Digest, further cementing her reputation in the floral design industry.
A Special Work Philosophy
Emily's design philosophy is based on the natural beauty and behavior of flowers. She lets the flowers guide her creative process, frequently incorporating unexpected elements such as live plants, fruits, and dried materials to add depth to her designs. This approach highlights the looks of botanicals and creates a narrative that resonates with clients and guests.
Floriconvento provides a comprehensive range of services, including consultations, mock-ups, venue visits, delivery, setup, and cleanup. This full-service approach ensures that each event is perfectly organized, planned, and carried out, resulting in flawless floral displays.
If you're in NY, you know where to go if you're looking for flowers for an event or special celebration. To see more of Emily's designs, visit Floriconvento's Instagram account.
Photos by @floriconvento.
