Marginpar, a name synonymous with innovative floriculture, has once again set the stage for the future of floral design with its 2025 trend report. Each year, the grower collaborates with a leading designer to highlight upcoming trends that will shape the floral industry.
For 2025, Marginpar joined forces with renowned European Champion Hanneke Frankema. Known for her mastery of wire techniques and bold designs, Hanneke’s work aligns perfectly with Marginpar’s ethos of pushing creative boundaries while staying grounded in sustainability. Here's a peek at 2025 with three designs that clearly carry her signature.
Marginpar's Floral Trend Setters
Hanneke joins an esteemed list of designers who have worked with Marginpar in previous years, including Nicu Bocancea, Gregor Lersch, Joseph Massie, and Klaus Wagener. Each brought their unique perspective, and Hanneke continues the tradition with a collection that combines technical innovation, artistry, and environmental consciousness. Her collaboration with Marginpar underscores the grower’s dedication to providing not just high-quality flowers but also inspiration for florists and designers worldwide.
Hanneke Frankema—affectionately called the 'Iron Lady' for her signature use of wire techniques—is a true innovator in the world of floral design. Her work is characterized by clean lines, structural creativity, and a keen eye for detail. She claims short and sweet: “I don’t follow trends. I set them.” For this trend report, her designs were brought to life in a series of stunning images captured by her husband, photographer Nico Alsemgeest. This collaboration added an intimate touch to the project, making each design feel personal yet universal in its appeal.
Sustainability at the Heart of Design
Sustainability isn’t just a trend—it’s a commitment. Both Marginpar and Frankema are deeply invested in creating floral designs that are as practical as they are beautiful. The focus of this year’s trend report is on 'reusable sustainable design', a concept that involves crafting pieces with materials that can be repurposed or refreshed over time. This approach not only reduces waste but also encourages florists to think creatively about longevity and adaptability in their work.
Marginpar’s extensive collection of flowers plays a pivotal role in supporting this vision. Many of their varieties are chosen for their versatility, long vase life, and ability to dry beautifully, making them ideal for both fresh and sustainable arrangements.
Trend Design #1: A Purple Connection: The Ginkgo Vase
One of the standout designs in this year’s trend collection is a centerpiece inspired by a Ginkgo Biloba leaf-shaped vase. Hanneke combined dried Limonium Safora Lilac with fresh Clematis Amazing® Miami from Marginpar to create a striking visual impact. Inside the vase, wet floral foam provides structure, while thick 5mm aluminum wire shapes the Limonium into an intricate form.
This design showcases the balance between durability and freshness. As a centerpiece, it’s ideal for reception areas or dining spaces, offering a design that can be refreshed with new blooms over time. The combination of bold structure and soft florals makes it a timeless choice for both commercial and private settings.
Trend Design #2: Reinventing Gypsophila With the New Million Daisy™
Gypsophila, often associated with romantic bouquets, gets a contemporary update with Marginpar’s Million Daisy™ variety. In Hanneke’s hands, this delicate flower becomes the star of a bold, structural design. She crafted teardrop shapes by attaching clusters of Million Daisy™ to an iron and aluminum frame. Hidden tubes filled with fresh Clematis Amazing® Vienna add a subtle yet striking detail.
This design is versatile, working equally well as a centerpiece for long tables or as an eye-catching installation at events. It demonstrates how traditional flowers can be reimagined in innovative ways, thanks to Marginpar’s exceptional selection.
Trend Design #3: The Mysterious Deep Blue Peacock
The 'Peacock' arrangement is a testament to the beauty of subtle contrasts and how textures can transform a design into a visual narrative. Inspired by the iridescent hues of the vase, Hanneke carefully selected blooms and materials that evoke the deep, mysterious allure of peacock feathers. The dark blue Eryngium Magnetar Questar® and Clematis Amazing® Sofia serve as the core elements, lending depth and richness to the composition. The matte texture of the Eryngium provides a grounding quality, while the vibrant Clematis adds a touch of softness and movement. The shimmering peacock feathers, carefully positioned within circular wire frames, add an unexpected yet harmonious touch, drawing the eye and creating layers of intrigue.
What makes this piece particularly compelling is its practicality and longevity. By using primarily long-lasting elements, the designer ensures that the design remains impactful over time. The Eryngium dries elegantly, with its muted tones perfectly complementing the matte aesthetic of the arrangement. For florists looking to replicate or draw inspiration from this piece, Hanneke’s advice on securing stems with cold glue is invaluable. This approach not only prevents the dried stems from shifting but also extends the life of the arrangement, making it an excellent choice for businesses or event spaces seeking reusable, striking floral displays.
Marginpar’s Role in Floral Innovation
At the core of these trendsetting designs is Marginpar’s commitment to providing florists with the tools they need to succeed. Their diverse collection of flowers supports a wide range of techniques, from structural designs to more traditional arrangements. This year’s report highlights the versatility of their blooms, demonstrating how they can be used in everything from event decor to everyday bouquets.
By working closely with designers like Hanneke Frankema, Marginpar continues to inspire the industry. Their focus on sustainability and creativity ensures that their flowers are not only beautiful but also aligned with the needs of modern florists.
As the floral industry evolves, Marginpar remains at the forefront, offering florists and designers the resources and inspiration to innovate. This year’s trend report is proof of their dedication to quality, sustainability, and artistry. With the support of this grower and its ambassadors, florists around the world can look forward to a future filled with creativity, beauty, and sustainability.
And There's Still More...
Just can't get enough? Read the full story and see many more trend designs by Hanneke Frankema at marginpar.com. Don't forget to download the white paper 'Floral Trends 2025' here.
All photos by Nico Alsemgeest, courtesy of Marginpar.
