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Discover the Magical World of Flowers

Explore the captivating beauty, symbolism, and versatility of flowers in all their glory.

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Celebrating the Splendor of Flowers

Delight in the wondrous world of flowers as you uncover the stories, traditions, and meanings behind each unique bloom. Learn about their origins, diverse varieties, and the creative ways they can be used to express emotions and elevate spaces. Join us on this colorful journey, and let your love for flowers flourish.

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Barrier Reef florals
Fleurs de Villes's 'WONDER', A Floral Series Inspired by the Natural Wonders of the World Taking place at the VanDusen Botanical Garden with a brand-new floral exhibition, you can't miss it! It will be running until May 31st.
Floral Events
May 28 | 4 min read
Meet the Thursd Team at IFTEX 2026. Get to Know About Thursd Shop, a Grower-To-Florist Channel Built to Give Growers a Smarter, More Direct Route to Market
Thursd Is at IFTEX 2026, Meet the Team and Discover So Much Meet the team and get to know a lot more about what they have to offer, including the Thursd Shop, a grower-to-florist channel built to give growers a smarter, more direct route to market.
Remarkable Floral Events Thursd Now
May 28 | 4 min read
June Birth Flowers
June Birth Month Flowers: Celebrating the Beauty of Roses and Honeysuckle Carrying centuries of meaning between them, here's the symbolism, history, and growing know-how behind the June birth flowers – the rose and the honeysuckle.
Top Floral Stories Floral Designs Floral Education
May 28 | 14 min read
La Pentecoste by joannebergamin
A Shower of Roses at the Pantheon For florists, La Pentecoste at the Roman Pantheon is a reminder that flowers can create pure emotion – where thousands of falling rose petals transform history, light, and movement into unforgettable inspiration.
Trending Roses Special Days
May 27 | 3 min read
TAK leaves
TAK Global’s Commitment to Sustainable Agricultural Practices Through initiatives focused on organic waste reutilization, renewable energy implementation, recycling systems, and environmental conservation, TAK Global continues to develop agricultural practices that integrate operational efficiency with environmental responsibility.
Sustainability
May 27 | 4 min read
Floral Designs Campanula
5 Floral Designs That Show the Power of Campanula The 'Campanulove' campaign helps florists to shift the whole mood of an arrangement.
Cut Flowers Floral Education Floral Designs
May 27 | 6 min read
Xander Dendas with Unicorn by Danziger
The Meadow Touch That Defines a Bouquet Unicorn™ by Danziger is according to floral designer Xander Dendas a green flower with real personality.
Cut Flowers
May 27 | 3 min read
De Ruiter East Africa, Exceptional Africalla, Imani Flowers and Growtech Flowers’ Kangaroo Paw Collective Initiative to Put Anigozanthos Back Into the Floral Trade Scene.
A Collaborative Campaign Promoting Kangaroo Paw Use in Design and Floristry De Ruiter East Africa (DREA) is partnering with Kenyan growers Imani Flowers, Exceptional Africalla, and Growtech Flowers to build the production and market case for Anigozanthos.
Cut Flowers Floral Education
May 27 | 8 min read
Spray roses Alexandra Farms
Alexandra Farms' Spray Garden Rose Collection in Full Expression Best of all? They work with different styles and hold their form well across different types of arrangements.
Cut Flowers
May 27 | 4 min read
HortEx Thailand 2026 recap
HortEx 2026 Puts Horticulture and Floriculture Right in the Middle of the Action The Bangkok fair proves its value for the region straight from the very first edition, earning its place on the events calendar.
Floral Events
May 27 | 13 min read
10 Questions to Irene Njeru
10 Questions to Irene Njeru, Commercial Director at Mzurrie Flowers A candid conversation on growth, market challenges, teamwork, and balancing leadership with family life in floriculture.
10 Questions Interviews
May 27 | 6 min read
De Ruiter Innovations
How Lafto Roses Aligns Rose Growing With Market Demand Grower and breeder relations, continue shaping rose trials, commercialization and market success.
Cut Flowers Roses
May 27 | 5 min read
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