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Discover the Magical World of Flowers

Explore the captivating beauty, symbolism, and versatility of flowers in all their glory.

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Celebrating the Splendor of Flowers

Delight in the wondrous world of flowers as you uncover the stories, traditions, and meanings behind each unique bloom. Learn about their origins, diverse varieties, and the creative ways they can be used to express emotions and elevate spaces. Join us on this colorful journey, and let your love for flowers flourish.

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Begonia Belladonna by Koppe Begonia
Koppe Begonia Extends the Season and Expands Its Vision From autumn colors to Next-Generation Genetics. Disover what's new at Koppe Begonia.
Garden Plants Outdoor Plants Floral Events
Jun 24 | 6 min read
World of Spray Roses
April & Ashley: Bringing Spray Roses to the Heart of the American Market Discover how a family rose company is expanding consumer awareness, variety choice, and everyday demand for textured garden-style roses.
Cut Flowers Roses
Jun 24 | 7 min read
Iberflora 2026 Invitation
Iberflora Invites the Floral and Planty World Back to Valencia From October 6 to 8, 2026, Spain celebrates the 55th edition of Iberflora, the International Plant and Flower, Landscaping, Technology and DIY Gardening Fair.
Floral Events
Jun 24 | 9 min read
The Congressional Club First Ladies Luncheon
The 113th Congressional Club First Ladies Luncheon: Where American-Grown Flowers Take Center Stage More than 19,000 American-grown stems transformed a historic gathering into a breathtaking showcase of floral artistry, advocacy, and the power of domestic floriculture.
Thursd Now Floral Events
Jun 24 | 5 min read
Popular Flowers for Bouquets Feature Image
What Are The Most Used Popular Flowers for Bouquets? Roses, peonies, lilies, tulips, and more. Discover the most popular flowers for bouquets, what makes each one a florist's favorite.
Top Floral Stories Floral Designs Flowers
Jun 24 | 7 min read
Kunming Green Horizon Lars Schalkers
Building Bridges Between International Breeders and Asian Markets Kunming Green Horizon is rooted in China, and connected to the world. An exclusive interview with GM Lars Schalkers.
Thursd Now
Jun 24 | 4 min read
July Month Birth Flower
What Are the July Birth Flowers? Two equally exquisite flowers – the larkspur and the water lily – represent this month. What's your favorite?
Top Floral Stories Annual Flowers Special Days
Jun 24 | 11 min read
Flower Farm Feature Image
What Agritech Looks Like on a Flower Farm in 2026 IoT sensors, AI irrigation, and climate control systems optimize yields and sustainability on modern farms.
Floral Education Flowers
Jun 24 | 8 min read
Murals by Rachel Kernes
Sunny Sweet Dispo Floral Murals by Rachel Kerns Flowers are a defining element in Rachel's work. The artist emphasizes the lines, shapes, and colors of natural forms, using them as the basis for carefully balanced compositions.
Floral Art Flowers
Jun 24 | 3 min read
Clay Plants By Astrid Wilk
The Realism and Detail in Every Tiny Plant by Astrid Wilk Every month, renowned clay artist Astrid Wilk creates a new collection of miniature clay plants which are masterpieces your eyes will want to see.
Floral Art
Jun 23 | 3 min read
Mandy Wang
Florist Special With Mandy Wang The way sunlight changes a room throughout the day, the character of a building, the atmosphere of a home filled with plants, or the feeling created by a gathering of family and friends all influence the way she approaches floral design.
Interviews
Jun 23 | 3 min read
Relaxing Bedroom Feature Image
Creating a Relaxing Bedroom With Plants and the Right Mattress
Indoor Plants
Jun 23 | 6 min read
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