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10 Questions to Katya Hutter
10 Questions to Katya Hutter, Luxury Floral Designer "I am quite structured and resourceful, so my work process is usually smooth, even if it requires 12-15 hours of work a day. I believe that if you plan well and intelligently, you can avoid 90% of problems."
10 Questions Interviews
Jul 07 | 14 min read
Rosaprima wedding palette
Three Wedding Color Palettes From Rosaprima for the 2026 Season A focused selection of rose varieties shaped around the color directions defining wedding floristry for this year.
Cut Flowers Wedding Flowers
Jul 07 | 3 min read
78th AIPH Annual Congress’ Professional Visits Take You Inside Italy’s Best Nurseries
78th AIPH Annual Congress’ Professional Visits Take You Inside Italy’s Best Nurseries These tours afford the delegates a firsthand look at this country’s horticulture proficiency across different metrics, including scale, scope, style, and specialization.
Floral Education Floral Events Travel
Jul 07 | 6 min read
Sunflower field by swalaaa lala
Helping Sunflowers Shine Longer With Expert Flower Care These tips provided by Chrysal and Daily Sunshine will create stronger Helianthus from grower to consumer.
Cut Flowers Floral Education
Jul 07 | 5 min read
Limonium sinense by sorelcamelia
What's New 'Round the Clock? This is the latest clock supply information for week 28.
Thursd Now Now on the markets Novelties
Jul 07 | 1 min read
Loganathan IFTEX Giant Doll feature
The Making of a Giant Flower Doll In this project creativity, craftsmanship, and thousands of fresh blooms come together.
Voices of the Industry Floral Events Floral Designs
Jul 07 | 5 min read
Flowers for Proposals Feature Image
Romantic Flowers for Proposals and Engagement Rings that Make the Moment Memorable Red roses paired with sparkling rings create iconic proposal moments that blend floral romance with timeless symbolism.
Flowers
Jul 07 | 4 min read
Bouquet Greens Framework Toolbox Adomex
Inside the Green Toolbox of a Modern Florist Greens do far more than fill space. Discover how foliage provides structure, texture, movement, and personality to any arrangement.
Flowers Foliage Cut Flowers
Jul 07 | 4 min read
Mono Flower Design Gypsophila by Oliviasflorals
The Growing Influence of Mono-Flower Design Discover how mono-flower design transforms a single flower into unforgettable floral artistry.
Floral Education Cut Flowers Floral Designs
Jul 07 | 9 min read
Black Dahlia Flower
Cracking the Mystery of the Black Dahlia Flower Uncover the dark beauty, meaning, and popular varieties of one of floristry’s most mysterious flowers.
Cut Flowers
Jul 06 | 8 min read
Flower with ai
Charlie Moon Art Explores Botany and Technology Through AI Her work is centered on nature, with a strong focus on leaves, flowers, beetles, and small organic details that often go unnoticed, which she uses as the foundation for building larger imagined worlds.
Floral Art
Jul 06 | 4 min read
Interview Marcel de Romph
The People Behind Thursd: Meet Marcel de Romph This article is the first in the new People Behind Thursd series, where we introduce the people who help shape the platform behind the scenes.
Remarkable Interviews
Jul 06 | 11 min read
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