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Is the Flower Business Ready for Agentic AI ?

Marc Andreessen says we quietly crossed AGI. Floriculture has not noticed. Here is what I built inside a flower business, and where serious growers and breeders should start.

By: ARNOLD WITTKAMP | 31-05-2026 | 3 min read
Voices of the Industry Remarkable
AI Has Reached Floriculture

In May 2026, on Joe Rogan, Marc Andreessen said it plainly. We crossed AGI quietly, and most people did not notice, because they are judging today's AI on yesterday's models. His test is simple. Ninety-nine percent of the time, the answer from the best model beats almost any expert he has access to. That is the world we operate in now. Floriculture has not noticed.

The gap is not in capability. It is adoption and perception.

What I Have Already Built Inside a Flower Business

This is not a theory. Over the past few months, inside a flower business, I have built a working system:

The state of the art Andreessen described, one person running roughly twenty autonomous agents at once, each as capable as a specialist, working continuously, is not a 2030 prediction. It is operating now.

 

obsidian

 

Why Floriculture Is the Perfect Candidate

Floriculture is relationship-driven and deeply data-rich, but almost none of that data is structured. Availability lists, auction outcomes, grower specs, quality complaints, logistics, customer comms. Most of it is trapped in heads, spreadsheets, email and WhatsApp.

Every serious grower I know has a top salesperson carrying decades of customer knowledge in his head. When he retires, that knowledge walks out the door. That is exactly the problem AI now solves, and almost no one in this sector is solving it.

The Practical Sequence for Breeders, Exporters, and Growers

If you run a breeding company, an export business, or a serious growing operation, here is the order that works.

  1. Run a knowledge audit. Find the intelligence trapped in your people's heads and inboxes.
  2. Map the repetitive knowledge work: order handling, availability matching, grower comms, quality complaints, and content.
  3. Pick the leverage points, the workflows where an agent, as good as your best person, working continuously, actually pays off.
  4. Build the knowledge layer, one structured source of truth.
  5. Put a model in the loop. Start with one workflow, human-reviewed and measured.
  6. Scale to agents only once trust is earned.
  7. Set governance. Decide what stays human, set hard safety rules, and let nothing customer-facing go out unreviewed. Reality is always the source of truth.

 

A grower inspects orchid

 

AI for the Back Office, Humanity for the Flower

Here is the part the sector keeps missing. The argument for AI in floriculture is not that AI replaces what we do. It is the opposite. The repetitive knowledge work is exactly what should be automated, so that human attention, judgment, craft and relationship go where they belong: the flower, the grower, the customer.

In a landscape saturated with synthetic content, durable expertise gains value. The real, living, fragile thing only becomes more valuable as everything else becomes synthetic. No algorithm competes with that. But the back office is no longer a place for human time. The breeders, exporters, and growers who understand this in the next eighteen months will operate differently from those who do not.

I work at the intersection of nature, business, and society. If you are running a serious floriculture business and thinking about where to start, I am always open to a conversation.

 

Marc Andreessen on Joe Rogan Featured

 

Source: Marc Andreessen on The Joe Rogan Experience, episode #2501, May 2026.

Arnold Wittkamp profile picture
Arnold Wittkamp

I work at the intersection of nature, business, and society. After more than thirty-five years in floriculture — from running a florist shop to importing flowers and plants and leading international marketing campaigns — I’ve learned how powerful the horticultural world can be when it speaks with clarity, confidence, and a sense of responsibility.

Today, as CEO of Thursd, I lead a global platform that connects growers, breeders, exporters, designers, and consumers through data, storytelling, and sector knowledge. Thursd has grown into a digital infrastructure that shapes how millions of people engage with flowers and plants. Alongside this work, I host the Goede Bloemen & Goede Planten podcast, where I explore the emotional, ecological, and economic value of the flower industry with leaders across the sector.

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