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Madrid Blooms – An Exceptional Experience Curated by Sylvia, the 2026 edition featured some of the world’s most outstanding floral creatives. Read my blog to find out who they were!

Voices of the Industry Floral Events Trending

Feb 04 | 8 min read

Cinefleur Brings You the Exciting Stories From the Flower and Plant World We travel across Europe and beyond, searching for compelling stories and translating them into visual productions where flowers and plants take center stage.

Voices of the Industry Floral Education Trending

Feb 04 | 4 min read

This is Thursd. Promote your products & stories with a global audience.

Voices of the Industry Floral Education Trending

Feb 04 | 2 min read

My Preparations for Valentine's Day It never becomes a routine, because each year brings its own dynamics.

Voices of the Industry Special Days

Feb 04 | 2 min read

Valentine’s Day, Designed With Intent, and Love... It's no rocket science to me: "Instant happiness when I'm able to create with Porta Nova Red Naomi Roses."

Voices of the Industry Cut Flowers Floral Art

Feb 04 | 2 min read

Winter Wedding Planning – What You Actually Need to Know About Seasonal Florals Whenever couples plan a winter celebration, I get many questions about which flowers work best in the colder months. Here's what I think.

Voices of the Industry Flowers Trending

Feb 03 | 6 min read

Why Is Gen Z Obsessed With Plants? Gen Z is not buying plants as decoration but as daily infrastructure for care, sustainability, and mental grounding. Plants offer control, continuity, and meaning in a digital-first world.

Voices of the Industry Trending

Feb 02 | 5 min read

Biophilic Design and the Cost of Living Without Nature Urban life has quietly engineered nature out of daily experience. Biophilic design offers a proven way to restore human health, awareness, and responsibility by reintegrating living systems into the spaces where life now happens.

Voices of the Industry Sustainability How It Works

Jan 22 | 4 min read

Red Roses, New Beginnings, and Finding My Own Voice This was a complete new experience for me. The first of many I hope! I love to tell my story about Futura Roses from Porta Nova.

Voices of the Industry Valentine Roses

Jan 22 | 3 min read

Hosta Red Ninja Is a Modern-Day Classic You Should Try The plant’s bold, almost unreal appearance sparked widespread discussion on social media and garden forums, creating a buzz rarely seen for a shade perennial.

Voices of the Industry Garden Plants Floral Education

Jan 22 | 2 min read

Rosa's Secret - Chapter Twenty-One: GS-1 (Part 2) John Pouw - a founding father of today's rose world and a novel in the making, from an old boys' industry to a competitive business.

Voices of the Industry Floral Books Trending

Jan 21 | 21 min read

Working With Water, Light, and Continuity in Floral Form An artistic approach to floristry shaped by movement, silence and flow where form extends beyond structure and holds a moment.

Voices of the Industry Floral Designs Trending

Jan 21 | 3 min read

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