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Education and Training as Key Drivers of Sustainable Floriculture Practices The modern-day flower industry's growth has made continuous, well-thought-out training as essential a part of business as any other sustainable practice.

Floral Education Sustainability Voices of the Industry

May 08 | 8 min read

The Modern Flower Shop and Where We're Going People haven't changed. They still crave connection with another person, and what better way to express feelings in that relationship than with flowers?

Voices of the Industry Floral Education Flowers

May 08 | 4 min read

Enter the Flowerverse With Ball SB Varieties Developed around carefully selected varieties by the renowned breeder, the new [Flowerverse] brand shows how flowers can go beyond arrangements and transform into immersive experiences.

Voices of the Industry Floral Designs

May 08 | 2 min read

BROKEN... When Floral Design Moves Beyond Decoration – Team Romania at Floralien Ghent 2026 This powerful installation explores fracture, tension, and connection: floral design can engage with uncertaintay without resolving it.

Voices of the Industry Trending Floral Events

May 06 | 4 min read

J Schwanke Is Still Getting People to Buy Flowers I had J on Flowers and Cents recently, and honestly, it felt less like an interview and more like catching up with an old friend from the flower family.

Voices of the Industry

May 06 | 10 min read

Linking Biodiversity Conservation With Floriculture Sustainability Conserving the biodiversity is not just an adjunct to effective flower cultivation, but the very basis upon which a sustainable flower production thrives.

Voices of the Industry Floral Education Flowers

May 05 | 10 min read

Why Anigozanthos (Kangaroo Paw) Is Ready for a Different Role in Floral Design This flower is moving from niche to daily floral work. Become part of this movement!

Voices of the Industry Cut Flowers

Apr 30 | 2 min read

Mother’s Day 2026 – A Season of Strong Production and Strategic Opportunities Ecuadorian farms are ready. The flowers are ready. The question is: are buyers ready to secure their volumes?

Voices of the Industry

Apr 29 | 3 min read

Rhododendron Grazeasy Is the Delicate Beauty With a Hardy Character Developed in Germany by the innovative team at Heinje Baumschulen, Inkarho isn’t a flashy flower or a new color. What happens underground is what makes all the difference.

Voices of the Industry Garden Plants Floral Education

Apr 29 | 2 min read

Let’s Talk About Real Connection As growers, we like to say we’re close to the market. But are we really?

Voices of the Industry

Apr 22 | 4 min read

When Flowers Scream Inspired by Edvard Munch’s Painting What if a bouquet could feel what no words can say? Inspired by Edvard Munch's 'The Scream', this composition is my attempt to let flowers speak the language of raw, unfiltered human emotion.

Voices of the Industry Floral Art Cut Flowers

Apr 22 | 4 min read

I'm Tired of Apologizing for Flowers We've never been this good. And yet somewhere along the way, this industry has learned to speak about itself in a voice full of footnotes and apologies. Time to change that.

Voices of the Industry

Apr 22 | 3 min read

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