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My Christmas in the Greenhouse Work never stops when you have a flower nursery. Plants don't pay attention to holidays.

Trending Cut Flowers

Jan 14 | 4 min read

The Long Road Behind Every Great Red Ilex Stem See how nearly a decade of growing and nurturing ends up in your Christmas arrangements.

Trending

Jan 13 | 5 min read

Media Narratives and the Need for Real Dialogue A critical reflection on how media narratives, sustainability debates, and industry silence intersect – and why floriculture needs less polarization and more real conversation.

Trending Sustainability

Jan 13 | 4 min read

Vase Life Science as a Sustainability Tool in Floriculture It studies everything that happens to a cut flower from when it leaves its parent plant until it finally wilts.

Trending Floral Education Flowers

Jan 13 | 9 min read

The Fact That Flowers Die Is the Very Reason They Have Meaning In a world chasing permanence and convenience, real flowers remind us that meaning lives in attention, care, and the present moment.

Trending Sustainability

Jan 09 | 3 min read

A New Year Story About Courage, Femininity, and Conscious Choices Amaryllis Ferrari & Night Fever on a #CrimsonNocturne backdrop, and my handmade winter Vanda Orchid floral tie.

Trending Cut Flowers Special Days

Dec 31 | 3 min read

My Crimson Nocturne Colored Headpiece With Lily Dark Secret I loved creating this for the first 'BFF of the Year' Contest in the Thursd Floral Trend Color 2026.

Trending Floral Trend Color

Dec 31 | 2 min read

Santa Barbara Is a Proven Destination for Luxury Weddings A coastal setting shaped by climate, amazing architecture, and consistency continues to support memorable celebrations.

Trending Floral Designs Floral Events

Dec 31 | 4 min read

Unlocking the Secrets of Cyclamen and Helleborus Breeding Discover the art and science behind creating strong hybrids.

Outdoor Plants How It Works

Dec 31 | 5 min read

This Is the 2026 Florist of the Year Calendar Me and my Polish floral designer friends created a unique showpiece that you can order now!

Trending Floral Art Floral Designs

Dec 31 | 7 min read

A Window Into Christmas I will share my story behind the late nights, thoughtful decisions, and floral moments that transformed a simple shop window into a festive pause worth stopping for.

Trending Christmas Special Days

Dec 24 | 3 min read

Why Dahlia Elmo Ruffle Is Turning Heads Part of Beekenkamp's LaBella Maggiore Fun series, this variety bursts with oversized, ruffled petals in an energetic orange-red shade.

Trending Flowers Garden Plants

Dec 17 | 2 min read

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