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VBW Flower Cup 2025
VBW's Floral Future Took Center Stage in Amersfoort A lively recap of an inspiring evening where designers showcased new ideas, shared techniques, and celebrated rising talent in the world of floral artistry.
Trending Floral Designs Floral Events
Nov 26 | 3 min read
Greenwashing blog
How to Greenwash Your Floral Business the Right Way The not so official guide no one asked for.
Sustainability
Nov 26 | 4 min read
Lu Vargas Ten Years in Flowers square feature
Ten Years in Flowers: A Journey of Color, Creativity, and Cultural Inspiration Every workshop, design experiment, museum visit, and market stroll sharpened my eye for color, texture, proportion, and emotion.
Trending Floral Designs
Nov 24 | 4 min read
Tesselaar Alstroemeria Rachel Kennedy
Designing Sculptural Festive Pieces With Alstroemerias Strong stems, reliable vase life, and a refined color palette make these flowers ideal for the season.
Trending Cut Flowers Floral Art
Nov 24 | 3 min read
Simply Calla Andrei Bindea
Calla Lilies Are a Quiet Power in Floral Design These flowers have this rare quality: With calm presence and strong character, they say a lot without ever raising their voice.
Trending Cut Flowers Floral Designs
Nov 23 | 3 min read
Stefan Adrian Gamalie Artestry 2025 square feature
Artestry – World of Flowers Festival: A Vision Rooted in Floral Excellence and Innovation This year, we celebrated the 3rd edition of the festival, with enthusiastic feedback from the international floral design community.
Floral Events Floral Designs
Nov 21 | 5 min read
Princettia®: The Modern Twist on the Classic Poinsettia
Princettia® – The Modern Twist on the Classic Poinsettia This naturally compact plant is the perfect addition to any holiday centerpiece, tablescape, or festive decorations.
Trending Christmas Indoor Plants
Nov 19 | 2 min read
Anthura Phalaenopsis Vintura
The New Vintura® Series Shows That Easygoing Vintage Feel Look at this beautiful new series of Phalaenopsis orchids that I have found at this year's Trade Fair Aalsmeer!
Trending Indoor Plants Novelties
Nov 19 | 4 min read
Understanding What Is Greywater in General Sustainable Floriculture Operations and Its Benefits - Thursd Article.
Understanding Gray Water Treatment for Sustainable Flower Production It offers a viable approach to reducing freshwater consumption while maintaining production quality.
Sustainability Floral Education How It Works
Nov 19 | 7 min read
Joost Bongaerts
A Visit to Holland, Discovering Innovation and Tradition at Aalsmeer and IFTF My personal reflection on industry trends, shared goals, and the connections that guide progress in the global flower world.
Floral Events Cut Flowers
Nov 19 | 4 min read
Lily Dark Secret Design
My Crimson Nocturne Colored Headpiece With Lily Dark Secret I loved creating this for the first 'BFF of the Year' Contest in the Thursd Floral Trend Color 2026.
Trending Floral Trend Color
Nov 12 | 2 min read
Marieke Bijpost
Being Part of GROWTH! Was Magical to Me Showpieces are there to be shown! This is the one I created for Hanneke Frankema's Show at the World Cup.
Floral Designs
Nov 12 | 4 min read

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